Olive_Young_(company)

Olive Young (company)

Olive Young (company)

Korean health and beauty retailer


CJ Olive Young Corporation (Korean: 씨제이올리브영 주식회사) is a health and beauty product store based in South Korea.[1] Olive Young opened its first store in Sinsa-dong, Gangnam in December 1999 under the management of CJ Systems and pioneered Korea's health and beauty market.[2] Olive Young's main slogan is "All live young with Olive Young." which reflects the main philosophy 'Natural Healthy' of Olive Young.[3] In 2021, Olive Young is solidifying its No.1 position in the Korean H&B market, which was hit directly by Covid-19.[4]

Quick Facts Native name, Company type ...
Inside the store

History

Olive Young's first store opened in 1999 in Sinsa.[2] In 2002, the company established a joint venture with Dairy Farm International part of the Jardine Matheson Group.[5] The joint venture was terminated in 2008, when Olive Young acquired the entirety of CJ company shares on the market.[6][clarification needed]

The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009.[7] It released CJ ONE, an integrated membership service for CJ Systems, in 2010.[8]

In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.[9] It introduced the electronic shelf labeling system to its stores in 2018.[10]

Olive Young launched the Global Mall in 2019 to realize a new brand message called "Global Lifestyle Platform to Propose Healthy Beauty."[11] This can be seen as a leader in 'K-Life Style'.

Major business

Self-developed products

  • Cosmetic accessories: cotton swabs, nail clippers, hair combs[12]
  • Beauty supplies: sunscreen, mask packs, nose packs[12]

Self-developed brands

  • Color brands: Elle girl, WAKEMAKE, Colorgram[13]
  • Skin care brands: Plant country, Bio Heal boH, Round A'Round, Dream Works Beauty Collection, Bring Green[14]
  • Men's skin care brands: XTM Style homme[15]

Exclusive sales products

Imported cosmetics: Cottage, Bull Dog, Yves Rocher, Saforelle, Rap Phyto, The Balm, Topicrem[16]

General sales products

  • Beauty Care: skin care, makeup, perfume, men's cosmetics, beauty accessories[17]
  • Healthcare: health functional foods, health supplies, emergency supplies[18]
  • Personal care: hair and body care, oral care, hygiene[19]
  • Food: beverages, confectionery, processed foods[20]
  • Sundries: household goods, personal belongings, cultural gift certificates[21]

Past exclusive sales products

  • Imported cosmetics: Sukin, Lanolips[22]

References

  1. 김(Kim), 미나(Mina) (April 24, 2017). "올리브영 창립멤버 박성철, 화장품사업 마케터로 사는 법 (Olive Young Founding Member Park Sung-chul, How to Live as a Cosmetics Business Marketer)". 비지니스포스트(Business Post).
  2. "올리브영 공식 온라인몰". www.oliveyoung.co.kr (in Korean). Retrieved April 23, 2019.
  3. 신(Shin), 성우(Sungwoo) (December 9, 2008). "CJ그룹 47% 자본잠식 자회사 추가 출자(CJ Group to add 47% capital infusion subsidiary)". 이데일리(Edaily).
  4. 박(Park), 신영(Shin young) (November 1, 2009). "올리브영 "한국판 '세포라' 될 것" (Olive Young "Korean version 'Sephora' to be")". 파이낸셜뉴스(Financial News).
  5. 강(Kang), 희종(Hee Jong) (March 4, 2010). "CJ헬로비전, 2012년 매출 1조원 달성 목표(CJ Hello Vision aims to achieve KRW 1 trillion in sales in 2012)". 디지털 타임스(Digital Times).
  6. "OliveYoung's Brand Story". OliveYoung Official Global site.
  7. 장(Chang), 연주(Yeon Joo) (May 18, 2017). "헬스앤뷰티스토어,'부츠'發 태풍?(Will 'Boots' open up the health and beauty store market?)". 헤럴드경제(Herald Economy).
  8. 박(Park), 민영(Min Young) (April 20, 2018). "올리브영, 화장품 PB 9개로 확대(Olive Young expands to cosmetic PB 9)". 디지털 타임스(Digital Times).
  9. 백(Baek), 예리(Ye li) (March 20, 2018). "유통업계 이유있는 'PB' 열풍('PB' craze in distribution industry)". 조선비즈(Chosun Biz).
  10. 이(Lee), 주현(Ju Hyun) (February 20, 2018). "올리브영, 셀프헬스케어 매출 전년비 68% 증가(Olive Young, self-healthcare sales up 68% year-on-year)". 전자신문(Electronic newspaper).
  11. 이(Lee), 새봄(Sae Bom) 외 6명(and six others) (September 29, 2016). "올리브영, 화장품서 건강식품까지…원스톱 쇼핑 명소 (Olive Young, cosmetics to health food ... One Stop Shopping Spot)". 매일경제(Daily Economy).{{cite news}}: CS1 maint: numeric names: authors list (link)

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