Pernille_Holmboe
Pernille Holmboe
Norwegian model
Pernille Holmboe (born 2 May 1977 in Bærum, Norway) is a Norwegian model widely known as the face of the Swedish clothing company Gina Tricot ,[3] with whom she had a long-running contract,[4] that was terminated in 2010.[1] She is especially known for this among Norwegians, to whom she has become "synonymous" with the brand.[5]
She has been modeling since her teens, first in Milan and Paris, and then New York City, before moving to London and later Hong Kong.[6]
After six years as the face for Gina Tricot, in 2010 she resigned and was replaced by the Brazilian model Emanuela de Paula.[1] One of the reasons for the change was because she got pregnant according to Victor Appelqvist, marketing director at Gina Tricot.[7][8] In 2011 she started her own fashion brand, Chicameo, together with Norwegian fashion designer Tale Hagelsteen. Holmboe currently resides in Hong Kong.