Pimkie

Pimkie

Pimkie

French clothing retailer in Europe

Pimkie is a French fast fashion label and chain store for young women. Its headquarters is in Villeneuve-d'Ascq, France.[1][2] They have offices in Germany and Spain. The first shop was opened in 1971 in Lille.[3]

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Pimkie store in Leipzig, Germany

After a long expansion period, Pimkie reached its peak presence in 2018 with 716 stores in 30 countries, but the company began to face difficulties in the late 2010s.[4] In 2022, a majority share of the company was sold to Lee Cooper.[5]

Pimkie has a large social media following, with 1.3m followers on Instagram.[6]

History

In 1971, French fashion entrepreneurs launched a new trend: pants for women. Thanks to some success, the range was expanded to offer women's ready-to-wear fashions for 15-25 year-olds. Pimkie, then known as Pimckie, opened its first store in Lille during this era.

In 1983, Pimckie became Pimkie. At the end of the 1980s, Pimkie had established itself throughout France with around 100 stores. The brand grew internationally over 20 years. In 2015, the brand expanded its target market from 15-25 year-olds to 18-35 year-olds.[7] By 2018, it had 716 stores in 30 countries, mainly in Europe, five purchasing-sourcing offices (Morocco, Tunisia, Turkey, China, and Hong Kong), one main warehouse in Germany, and five distribution warehouses in Europe.[8]

The company began to face difficulties in late-2010 following a proposed agreement on an indefinite number of contract terminations in France.[9] In 2017, Pimkie announced it would close some 50 stores in Germany and Austria, amid several executive departures.[7] In August 2018, it made 208 people redundant in France and closed 37 stores.[10] In December 2018, Béatrice Lafon was appointed as CEO.[11] The bankruptcy of Pimkie's Belgian and Swiss subsidiaries was announced in 2021, amid management issues and the pandemic.[12][13]

References

  1. [1]
    "Pimkie centralizes its logistics flow management with Reflex WMS". Reflex Logistics. 2013-03-20. Retrieved 2018-03-07.
  2. [2]
    "Pimkie case study". Nedap Retail. 2018-03-07. Retrieved 2018-03-07.
  3. [3]
    "Our history - Pimkie". job.pimkie.co.uk. Archived from the original on 2013-07-27.
  4. [4]
    "Pimkie en figures". Pimkie. Retrieved 2018-03-07.
  5. [5]
    "L'enseigne Pimkie est reprise par Lee Cooper et Kindy". Le Monde.fr (in French). 2022-10-26. Retrieved 2023-10-02.
  6. [6]
    "Login • Instagram". www.instagram.com. Retrieved 2022-05-16. {{cite web}}: Cite uses generic title (help)
  7. [7]
    WW, FashionNetwork com. "France's Pimkie set to close 50 stores across Austria, Germany". FashionNetwork.com. Retrieved 2022-05-16.
  8. [8]
    "Notre implantation - Pimkie". job.pimkie.com (in French). Retrieved 2018-10-29.
  9. [9]
    Jean-Marc Petit. "Villeneuve-d'Ascq Suppressions de postes et fermetures de magasins annoncées chez Pimkie le 8 janvier". lavoixdunord.fr (in French). Retrieved 23 December 2017.
  10. [10]
    "Villeneuve-d'Ascq Pimkie annonce 208 postes supprimés, le Nord fortement touché". lavoixdunord.fr (in French). Retrieved 8 January 2018.
  11. [11]
    "Pimkie's CEO Béatrice Lafon setting up senior management team with international outlook". FashionNetwork.com. Retrieved 2020-03-25.
  12. [12]
    "La chaîne de magasins Pimkie déclarée en faillite". lesoir.be (in French). Retrieved 2021-03-31.
  13. [13]
    "Faillite de Pimkie en Suisse – En pleurs, elles racontent comment « on les a détruites »". 20min.ch (in French). Retrieved 24 December 2021.
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