Rakuten_Rewards

Rakuten Rewards

Rakuten Rewards

Shopping rewards company

Rakuten Rewards (/ˈrækətɪn/),[1] formerly known as Ebates,[2] is a cash-back and shopping rewards company.[3] Its revenue comes from affiliate network links.[4] Members of the site click through affiliate links before shopping at a retailer's site. Once the member makes a purchase, Rakuten Rewards receives an affiliate commission from the retailer which is then shared with the member. The company publishes links both on its website and through a browser extension as well as a mobile app.[5]

Quick Facts Industry, Founded ...

History

Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman.[6] Funded by the venture capital firm Foundation Capital,[7] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.[8]

In September 2014, Ebates was acquired by the Japanese e-commerce company Rakuten for US$1 billion.[9] In 2019, the Ebates brand was phased out and replaced with Rakuten Rewards.[10]

Acquisitions

More information Date, Company ...

Services/tools

More information Name, Description ...

Logos

  • 2017
  • 2018
  • 2019 (US, before renaming)
  • 2019 (Canada, before renaming)
  • 2019 (US and Canada, after renaming)

References

  1. [1]
    "Ebates is now Rakuten". Rakuten Rewards.
  2. [2]
    "Ebates is Becoming Rakuten & Super Bowl Ad (How to Pronounce Rakuten)". Travel with Grant. Retrieved 2 May 2019.
  3. [3]
    Suknanan, Jasmin. "The Rakuten shopping portal gives you cash back for purchases you were already planning to make". CNBC. Retrieved 2 April 2024.
  4. [4]
    "Rakuten to Acquire Ebates for $1 Billion". Business Wire (Press release). 9 September 2014. Retrieved 2 April 2015.
  5. [5]
    "Rebates, Cash Back, Discount Coupons, Online Coupons". Rakuten. Retrieved 6 March 2019.
  6. [6]
    Capital, Foundation (11 September 2014). "Remembering a Scrappy Little Startup Called Ebates". Foundation Capital. Retrieved 2 April 2024.
  7. [7]
    Kemp, Ted (17 May 1999). "ebates.com Pays Cash to Net Shoppers, Hopes to Lure Advertisers". Direct Marketing News. Retrieved 25 March 2015.
  8. [8]
    "Ebates.com launches discount rebate site". Advertising Age. Crain Communications Inc. 3 May 1999. Retrieved 25 March 2015.
  9. [9]
    Perez, Sarah (9 September 2014). "Rakuten Buys Ebates For $1 Billion". TechCrunch. Retrieved 2 April 2015.
  10. [10]
    "Rakuten Review: Rakuten vs. Ebates - What is Changing". Dyer News. 8 March 2019. Retrieved 2 May 2019.
  11. [11]
    "Backed By VCs, Ebates Buys FatWallet.com And AnyCoupons.com, Starts New Company". TechCrunch. 9 September 2011. Retrieved 6 March 2019.
  12. [12]
    "Ebates acquires BFAds". StartupRanking. Retrieved 6 March 2019.
  13. [13]
    "Performance Marketing Brands Announces Acquisition of OneReceipt". Businesswire. 6 September 2012. Retrieved 6 March 2019.
  14. [14]
    "Performance Marketing Brands Expands Into Grocery Retail Market with Acquisition of Pushpins". Businesswire. 22 January 2013. Retrieved 6 March 2019.
  15. [15]
    "Ebates Inc. Acquires Extrabux®". Businesswire. 17 March 2014. Retrieved 6 March 2019.
  16. [16]
    "Ebates Acquires Shopular". Businesswire. 24 March 2016. Retrieved 6 March 2019.
  17. [17]
    "Ebates Acquires Cartera Commerce". Businesswire. 27 January 2017. Retrieved 6 March 2019.
  18. [18]
    "Ebates Acquires ShopStyle From PopSugar Inc". Businesswire. 24 February 2017. Retrieved 6 March 2019.
  19. [19]
    "Rakuten Review: Rakuten vs. Ebates - What is Changing". Dyer News. 8 March 2019. Retrieved 25 April 2019.
  20. [20]
    "Ebates Hotels Review: Earn 10% Cash Back". Hustler Money Blog. 22 August 2018. Retrieved 25 April 2019.
  21. [21]
    "Rakuten Review: Rakuten vs. Ebates - What is Changing". Dyer News. 8 March 2019. Retrieved 25 April 2019.
Share this article:

This article uses material from the Wikipedia article Rakuten_Rewards, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.