Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".^[1]

This article has an unclear citation style. (January 2014)

The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe^[2][3][4] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz^[5] Lowe retired in 2009, while remaining a shareholder in the company,^[6] which continued to be managed by former colleagues.^[7]

In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team.^[8] The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company.^[9][10][11] The agency's new management team claims to have a positive outlook about its future.^[12]

In 2018, Red Brick Road launched a standalone sister data agency called Emerald.^[13]

The agency's best known client was the supermarket chain Tesco,^[7] and Weinberger created their slogan "Every little helps".^[14] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.^[15]

Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers^[16] and Heineken.^[17]

In 2018, one of the UK's leading fruit drink brands, Rubicon, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles.^[18]

The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion.^[19]

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