Repugnancy_costs
Repugnancy costs are costs borne by an individual or entity as a result of a stimulus that goes against that individual or entity's cultural mores.[1][2][3][4] The cost could be emotional, physical, mental or figurative. The stimulus could be anything from food to people to an idea.
These costs are perspective-dependent and individual. These costs may be different for different groups of people; countries, states, ethnicities, etc.[5] The term allows for a clear and understandable way of representing the concept of contextual stigma in a literal and applicable sense.
Repugnancy costs measure the degree of dislike toward a repugnant market or transaction by appealing to the concept of equalizing differences developed by Adam Smith: "What is the minimum compensation that we have to provide to an individual to be willing to allow a repugnant market or transaction?"