Rocco Valdes, better known by his stage name Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive from Hialeah, Florida.^[1] Valdes co-founded the record label Chase Records (or Chase Entertainment) in 2004, which has been credited with signing American singers T-Pain and Austin Mahone prior to their mainstream breakthroughs; Valdes remained the former's manager after his departure in favor of a major label, while the latter's record deal—first signed in 2012—led to a joint venture with Republic Records and Cash Money Records the following year.^[2] By 2018, he served as the talent manager for fellow Floridian, rapper 9lokkNine until his 2021 incarceration.^[3][4]

Rocco was born in Hialeah, Florida, where he attended Hialeah-Miami Lakes Senior High School. After High School, Valdes developed an interest in music and decided to attend Full Sail University in Winter Park, Florida. Initially, Valdes wanted to be a music engineer, but decided to he was more intrigued by the business side of music, only to find himself back on the technical side of music later in his career.^[5][6]

Valdes began his career in 2002 at Def Jam Recordings, where he worked as an A&R assistant for two years. In 2004, Valdes discovered American singer T-Pain and managed his career in a joint venture with RCA Records for ten years. In 2012, Valdes signed pop singer Austin Mahone to his first recording contract in a joint venture with Universal Republic Records, and later Cash Money Records the following year.^[7] In 2018, he became the manager of Orlando, Florida-based rapper 9lokkNine. He produced his song "223's" (featuring YNW Melly), which was released commercially the following year as Melly's single; where it then reached at number 34 on the Billboard Hot 100 chart. That same year, Valdes shifted focus onto further work in production and songwriting.^[8][9]

In the following years, he has been credited on the singles "Jump" by DaBaby, "Tick Tock" by Young Thug, "Alone" by Kim Petras and Nicki Minaj, and "Blick Blick" by Coi Leray. He produced and co-wrote Saweetie's 2021 single "Best Friend", which became a hit on the Billboard Hot 100 and Hot R&B/Hip-Hop Songs, peaked on the Rhythmic chart, and was nominated for Best Rap Song at the 64th Annual Grammy Awards. He has contributed to Lil Durk's 2023 single "All My Life", which won Best Melodic Rap Performance at the 65th Annual Grammy Awards.