Rubixanthin
Rubixanthin
Chemical compound
Rubixanthin, or natural yellow 27, is a natural xanthophyll pigment with a red-orange color found in rose hips. As a food additive it used under the E number E161d as a food coloring; it is not approved for use in the USA[citation needed] or EU[2] but is approved in Australia and New Zealand[3] where it is listed as 161d.