Safe Hands Challenge is a campaign launched by the World Health Organization (WHO) in the wake of COVID-19 pandemic.^[1] It was launched on 13 March 2020 by Tedros Adhanom Ghebreyesus, the Director of the WHO.^[2] The campaign urges everyone to wash their hands regularly for 40 seconds to keep themselves safe and prevent the transmission of disease.^[1] The WHO has called on celebrities from around the world, such as Leonardo DiCaprio and Greta Thunberg, to participate in the Safe Hands Challenge.^[3]

Within 48 hours of its launch, 'The Safe Hands Challenge' was used as a TikTok hashtag nearly half a billion times.^[1] Celebrities including the Pussycat Dolls,^[3] Billy Porter,^[3] Deepika Padukone, Sachin Tendulkar^[4][5] have shared videos of themselves promoting hand hygiene as a part of the Safe Hands Challenge.^{[citation needed]}