Sale (Finnish: [ˈsɑle]) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.^[1] Initially, the chain was called S-ale.^[2] Before that, Sales replaced the former small S-stores that were not part of any chain.^[3] As of 2019, the chain includes 308 stores in Finland.^[4]

Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.^[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In Greater Helsinki, the S Group uses the brand Alepa for similar stores.