Scream_Awards

Scream Awards

Scream Awards

Award show dedicated to the horror, sci-fi, and fantasy genres


The Scream Awards were an annual awards show run and broadcast by Spike TV from 2006 to 2011. The premier Awards Ceremony was known as Spike TV's Scream Awards 2006,[1] however, for subsequent years, the show was relabeled to simply "Scream", followed with the respective year, i.e. Scream 2009.

Jessica Alba with a Scream Award; the trophy is a black, seven-faced pyramid, similar to the stake used to kill vampires in fiction

These events were billed as a commemoration of "all things sci-fi, fantasy, horror and comic book" featuring "the hottest films, TV shows, comics, actors, creators, and icons who have influenced and shaped these genres".[2] Those recognised came from across a number of entertainment platforms including movies, television and comic books.[1]

Creation

The show was created by Casey Patterson, Michael Levitt and Cindy Levitt,[3] who served as the shows executive producers for its six year run.[1][2][4][5] Casey Patterson, who was also the executive vice president of event production, talent development and studio relations for Spike TV, described these awards as "a show for the most passionate fans on earth and beyond ... This is their night to celebrate the magical, mind-bending and super heroic year in movies and the TV shows that they love."[6]

Production

The Scream 2009 nominees were chosen by the Advisory Board of Hollywood and Genre Leaders.[7][8] Over the 6 years the awards were run, this board was varyingly made up of respected and well-known members of the horror, sci-fi, fantasy and comic book worlds, including Wes Craven,[1][9][10][8][6] Tim Burton,[8][6] John Carpenter,[8][6] Roland Emmerich,[10][6] Neil Gaiman,[9][10][8] Guillermo del Toro,[9] David S. Goyer,[1] Geoff Johns,[1] R. Eric Lieb,[1] Stephen King,[9] Tim Kring,[9] Damon Lindelof,[8][6] Stephenie Meyer,[9] Frank Miller,[9][10] Brian Pulido,[1] Eli Roth,[9][10][8][6] Robert Rodriguez,[6] George A. Romero,[6] Zack Snyder,[10] Quentin Tarantino,[8] Judd Winick,[1] Joss Whedon,[1] Jonathan Woods,[1] and Rob Zombie[1][6] etc. The winners were chosen each year by a process of public online voting on the Spike TV website.[11]

The winners were announced at a live Scream Awards ceremony held in venues around Hollywood (Los Angeles, California). The inaugural 2006 ceremony was held at the Pantages Theatre.[12][1] From 2007 to 2010, it was held at the Greek Theatre.[13][14][7][8] The 2011 ceremony was held at the backlot of Universal Studios.[15] On the Tuesday directly after the Awards Ceremony, the event was aired on Spike TV, close to Halloween.[3]

More information #, Name ...

Performances

Different live rock acts were included in each year's ceremony, including:-

More information Artist, Song ...

The 2009 and 2011 ceremonies were the only ones not have any musical performances.

Categories

The Advisory Board of Hollywood and Genre Leaders advised on the composition of the categories each year.[7][8] The categories featured during the 6 years of these awards included:-

Competitive Categories

More information Category, Years ...

Special Awards

More information Category, Years ...

Farewell Tributes

Special tributes were given in some year for the conclusion of long-running shows, i.e. 2010 and 2011.

Reception

There was a consensus that these awards recognised works of genres that were normally unrecognised. Casey Patterson said of the Scream Awards that it "aims to do for superhero, horror and fantasy films what the MTV Movie Awards did for teen comedies by honoring genres usually overlooked by high-brow Academy Award voters ... This event has been long overdue".[36] Zack Snyder said, at the 2008 Scream Awards, “There’s a feeling that film and comic books and all these genres that didn’t used to get respect are having this truly dynamic moment right now.”[37]

Of those traditionally unrecognised genres, commentators saw the Scream Awards' recognition of the comic book genre as especially significant. In 2008, Casey Patterson said "the event began three years ago with an emphasis on horror, a genre that was surging at that time thanks to movies such as the Saw films and Hostel. But in subsequent years, the show widened to embrace comic books and fantasy."[37] Geoff Boucher (Los Angeles Times), said "The Scream Awards presented a pop-culture environment where film-makers like Dark Knight director Christopher Nolan shared the same stage as comic-book writers such as Mike Mignola, creator of Hellboy.[37] The LA times reported Mike Mignola as saying, when talking of Scream 2008, that "in the old days Hollywood would strip-mine comics and scoff at the creators. Now, they walk on the same red carpet, which on Saturday night had giant posters of the Green Lantern and Spider-Man above it.[37]

Target audience & Sponsorship

Young males

The male-centric nature of this awards ceremony's target audience was recognised. Ray Richmond, from the Hollywood Reporter, said "In hitching its wagon to Ultimate Fighting Championship, Star Wars marathons, and no fewer than three awards programs — Guys' Choice Awards (established 2007), Scream Awards (established 2006) and Video Game Awards (established 2003), the network has fulfilled its mission to provide action-themed comfort food for its male viewership.[38] Juliet Corsinita, the media editor of Taco Bell (one of the Scream Awards sponsors for its entire 6-year run[1][13][39][40][8][6]), said that with respect to the Scream Awards, Taco Bell, whose core customers were "young men who eat fast food", has "a presenting sponsorship which over-delivered on its audience by 76%".[41]

Halloween

Captain Morgan's initial Scream Awards sponsorship was part of it push for its product "to be to Halloween what Guinness is to St. Patrick's Day." Arthur Shapiro, Alcohol industry consultant, said "No one has locked up Halloween yet. The Captain has the horsepower to do it."[42]

Sponsors

With the exception of Taco Bell, the sponsors for each year's awards ceremony varied: -

More information Sponsor, Taco Bell ...

Ratings

In 2009, the Scream Awards drew a total of 9.9 million viewers over its four telecasts.[43] In the 18-34 male demo, the awards drew a 0.7 rating for the first telecast.[43]

In 2010, the initial Tuesday broadcast of the Scream Awards drew only 800,000 viewers for the 9 p.m. premier and 471,000 for the 11 p.m. telecast.[43]

In 2011, the Scream Awards notably underpreformed drawing only 698,000 viewers over the week. This placed it 15th in a Horror Society rating ranking of horror content for that week, just below Scare Tactics on 793,000 viewers, compared to the two highest rating shows broadcast in that week of Terra Nova on 7,970,000 and The Walking Dead on 7,300,000 viewers.[44]

Discontinuance

The Scream Awards ceremonies were discontinued in 2011, a move attributed to the dwindling popularity of the event and Spike TV's re-formatting (including even a change of their name to Paramount).[3] There were a total of 8 Scream Awards.

See also


References

  1. "Get Yer Scream On! Categories and Nominees Announced for Spike TV's Scream Awards 2006". The Futon Critic (www.thefutoncritic.com). 18 July 2006. Archived from the original on 6 August 2023. Retrieved 6 August 2023.
  2. "Stars Illuminate The Greek Theatre For Spike TV's 'Scream 2009' Premiering On October 27 At 10 PM ET/PT". Paramount Network (www.paramount.com). 12 October 2009. Archived from the original on 2 August 2023. Retrieved 13 August 2023.
  3. Vasquez Jr, Felix (22 March 2023). "The "Spike TV Scream Awards" Gave Horror Fans Their Own Oscars for Six Special Years". Bloody Disgusting (www.bloody-disgusting.com). Archived from the original on 10 May 2023. Retrieved 13 August 2023.
  4. "Spike Tv; Spike TV's "SCREAM Awards 2011" Bids Farewell to the "Harry Potter" Franchise With Special Tribute". Entertainment Newsweekly. 21 October 2011. Archived from the original on 31 July 2023. Retrieved 31 July 2023.
  5. Miller, Ross (1 September 2009). "2009 Scream Award Nominations". Screen Rant (www.screenrant.com). Archived from the original on 23 July 2023. Retrieved 24 July 2023.
  6. "Dark Knight Dominates Scream Awards". Wired (www.wired.com). 20 October 2008. Archived from the original on 7 December 2021. Retrieved 13 August 2023.
  7. Miller, Ross (1 September 2009). "2009 Scream Award Nominations". Screen Rant (www.screenrant.com). Archived from the original on 23 July 2023. Retrieved 24 July 2023.
  8. "Spike TV". Spike TV (www.spike.com). Archived from the original on 8 July 2012. Retrieved 26 July 2023.
  9. Jacobs, Evan (9 October 2006). "Spike TV's Scream Awards 2006 Winners!". MovieWeb (www.movieweb.com). Archived from the original on 4 February 2018. Retrieved 4 February 2018.
  10. "Scream 2007 Awards Coming to Spike TV on October 23 - Celebrating the best in horror, sci-fi, fantasy and comic genres". Movie Web (www.movieweb.com). 6 September 2007. Archived from the original on 19 June 2021. Retrieved 13 August 2023.
  11. "George Lucas, Spike TV's 2008 Scream Awards - Show". Forbes (www.forbes.com). 12 September 2011. Retrieved 20 July 2023.
  12. Daniels, Hunter (2011-10-23). "Pee-Wee Herman, Sean Bean and James Wan & Leigh Whan Video Interviews from the Scream Awards". Collider. Archived from the original on 2018-02-04. Retrieved 2018-02-04.
  13. Barton, Steve (21 October 2007). "Event Report: Spike TV's Scream Awards 2007". Dread Central. Dread Central Media, LLC. Archived from the original on 20 August 2021. Retrieved 20 July 2023.
  14. Seijas, Casey (15 September 2008). "Comics Take Over '2008 Scream Awards' As Nominees Announced". MTV News (www.mtv.com). Archived from the original on 24 December 2015. Retrieved 20 August 2022.
  15. "Spike TV Announces 2009 Scream Awards Nominees". Pop Optiq (www.popoptiq.com). 1 September 2009. Archived from the original on 27 February 2021. Retrieved 13 August 2023.
  16. Gallagher, Brian (15 October 2009). "Scream 2009 to Honor Rock Legend Keith Richards - The Spike TV awards ceremony will award the Rolling Stones guitarist with the Rock Immortal Award". Movie Web (www.movieweb.com). Archived from the original on 19 October 2021. Retrieved 13 August 2023.
  17. Masters, Megan (19 October 2009). "Twilight Wins Big at Scream 2009 Awards". E! Online (www.eonline.com). Archived from the original on 3 September 2020. Retrieved 5 April 2023.
  18. Barton, Steve (31 August 2009). "Scream Awards Nominees Announced". Dread Central (www.dreadcentral.com). Epic Pictures Group. Archived from the original on 5 April 2023. Retrieved 5 April 2023.
  19. Boucher, Geoff (7 September 2011). "'Harry Potter,' 'X-Men: First Class' lead Scream Awards". Los Angeles Times (www.latimes.com). Archived from the original on 2012-10-13. Retrieved 31 July 2023.
  20. Harris, Scott (16 October 2011). "Winners and Losers At The 2011 Scream Awards". MTV (www.mtv.com). Archived from the original on 29 July 2023. Retrieved 13 August 2023.
  21. Enk, Bryan (7 September 2011). "Spike TV Screams For 'Harry Potter' and 'X-Men'". MTV (www.mtv.com). Retrieved 31 July 2023.
  22. Barton, Steve (21 October 2007). "Event Report: Spike TV's Scream Awards 2007". Dread Central. Dread Central Media, LLC. Archived from the original on 20 August 2021. Retrieved 20 July 2023.
  23. Turek, Ryan (5 September 2007). "Scream Award Nominees Announced". ComingSoon.net. Mandatory (www.comingsoon.net). Archived from the original on 31 December 2021. Retrieved 20 August 2022.
  24. "Flashback Friday – KoЯn – "Coming Undone"". Hip Video Promo (www.hipvideopromo.com). Archived from the original on 30 March 2023. Retrieved 13 August 2023.
  25. Pace, Dane A. "Korn". KUPDF (www.kupdf.net). Archived from the original on 13 August 2023. Retrieved 13 August 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  26. "'Scream 2010' Delivers Big Stars, Horror Galore". CBS News (http://www.cbsnews.com). 17 October 2010. Archived from the original on 27 July 2023. Retrieved 28 July 2023.
  27. Gallagher, Brian (15 October 2008). "Watchmen and Friday the 13th Footage to Air on Scream 2008 - You can get sneak peeks at these two anticipated films on the Spike TV Halloween program". Movie Web (www.movieweb.com). Archived from the original on 31 July 2021. Retrieved 13 August 2023.
  28. "Scream Awards Handed Out". CBS News (www.cbsnews.com). 20 October 2008. Archived from the original on 21 October 2020. Retrieved 13 August 2023.
  29. Kay, Janice (17 October 2011). "2011 Spike TV Scream Award Winners". Science Fiction (www.sciencefiction.com). Archived from the original on 7 August 2023. Retrieved 7 August 2023.
  30. "Icon Award". Comic-Con Site (www.comic-con.org). Archived from the original on 6 August 2023. Retrieved 6 August 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  31. "2010 Scream Awards". Scream Awards. Episode 1. 19 October 2010. 33.05 minutes in. Spike TV.
  32. "A strange new power". LA Times (www.latimes.com). 20 October 2008. Archived from the original on 3 August 2023. Retrieved 13 August 2023.
  33. Richmond, Ray (22 August 2008). "Man Made - After five years as the destination for XY lifestyle programming, Spike TV is reaching beyond testosterone for programming ideas". Hollywood Reporter - International Edition.
  34. Moody, Annemarie (23 October 2008). "Cuppa Coffee Scares up Promos for Spike's Scream 2008". Animation World Network (www.awn.com). Archived from the original on 22 February 2014. Retrieved 13 August 2023.
  35. Philips, Suzanne (5 October 2009). "Spike Scream Awards 2009 to Feature Villains Vamps and Vulcans". CFM News (www.cfmnews.net). Archived from the original on 15 August 2022. Retrieved 13 August 2023.
  36. Macarthur, Kate (17 September 2007). "Juliet Corsinita; media director, Taco Bell Corp". Advertising Age. Retrieved 10 August 2023.
  37. Hein, Kenneth (2006). "Captain Morgan Sets Sights On Some Halloween Booty - No. 3 spirits brand set to shanghai major alcohol consumption holiday". Brandweek (New York, N.Y.). Vol. 47, no. 32. p. 17. Retrieved 11 August 2023.
  38. Levine, Stuart (20 October 2010). "Scream Awards Sees Audience Drop". Variety (www.variety.com). Archived from the original on 11 August 2023. Retrieved 11 August 2023.
  39. DeFellipo, Michael (21 October 2010). "Horror Sales: Paranormal Activity 3, Scream 4, and Scream Awards 2011". Horror Society (www.horrorsociety.com). Archived from the original on 7 August 2023. Retrieved 13 August 2023.

Share this article:

This article uses material from the Wikipedia article Scream_Awards, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.