Seiska, also known as 7 päivää (Finnish for 7 days), is a Finnish gossip magazine published in Helsinki, Finland.

7 päivää was first published in 1992.^[1] The magazine is owned by the Aller Media and is published 49 issues per year by the Aller Julkaisut Oy, a subsidiary of the Aller Media.^[1][2][3] It focuses mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV supplement TV-Seiska. Ilkka Janhunen is among the past editors-in-chief of 7 päivää.^[4]

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi, without his face make-up on, although the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine.^[5] Some advertisers even withdrew their contracts with 7 päivää because of the event.^[6] The magazine quickly apologized for the picture.^[7] Katso also published some pictures, too, but it did not gain so much attention.

The circulation of 7 päivää was 265,400 copies in 2006.^[3] It dropped to 246,800 copies in 2007.^[8][9] The magazine had a circulation of 211,707 copies in 2010.^[10] Its circulation fell to 197,607 copies in 2011.^[11] The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland.^[12] It was the fourth best-selling magazine in Finland with a circulation of 158,207 copies in 2013.^[2]

• List of magazines in Finland