Seura

<i>Seura</i>

Seura

Weekly family magazine in Finland

Seura is a family magazine published 49 issues per year in Helsinki, Finland, and has been in circulation since 1934.

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History and profile

The first issue of Seura was published in 1934[1] by Yhtyneet Kuvalehdet.[2] A sample issue was published in the previous year. The magazine appeared on a weekly basis during its initial period.[3]

The magazine is part of the Otava Group[4] and its publisher is Otavamedia. The magazine targets family-oriented women in their 40s or older[2] and is published 49 issues per year.[4] The headquarters of the magazine is in Helsinki.[1]

Seura was one of the Finnish magazines which published negative views about the Jews in the pre-World War II period.[3] The magazine mostly covers articles on education, parenting, health issues, food, travelling, and world affairs.[5] It lost its market share to magazines that concentrate on celebrity gossip. Jari Lindholm was appointed as editor-in-chief in September 2004 to regain market share. Lindholm resigned on 14 April 2006 after failing to improve circulation. The current editor-in-chief is Erkki Meriluoto.

On 15 April 2005 Seura printed a story about Prime Minister Matti Vanhanen's and Minister of Culture Tanja Karpela's common night in a hotel room. The story was based on an anonymous source and was dismissed as "slimy gossip".

Circulation

Seura had a circulation of 189,600 copies in 2007.[6][7] The 2010 circulation of the magazine was 165,051 copies.[8] Its circulation was 158,720 copies in 2011[9] and 143,385 copies in 2012.[10] It fell to 133,766 copies in 2013.[4]

See also

References

  1. [1]
    The Europa World Year Book 2003. London; New York: Europa Publications. 2003. p. 1615. ISBN 978-1-85743-227-5.
  2. [2]
    Ann Kristin Gresaker (2013). "Making religion relevant?". Nordic Journal of Religion and Society. 26 (1). doi:10.18261/ISSN1890-7008-2013-01-05.
  3. [3]
    Sanna Ryynänen (2023). "The representation of Jews in the Finnish press before the second world war". Ethnicities: 15. doi:10.1177/14687968231184632.
  4. [4]
    "Top ten titles by circulation 2013". Nordicom. Retrieved 9 January 2015.
  5. [5]
    Ulla Hakala (2006). Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US. Turku: Turku School of Economics. ISBN 951-564-375-9.
  6. [6]
    Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  7. [7]
    Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Retrieved 8 April 2015.
  8. [8]
    "Magazine Facts 2011" (PDF). Mediakortit. Archived from the original (PDF) on 4 March 2016. Retrieved 11 November 2014.
  9. [9]
    "Circulation Statistics 2011" (PDF). Media Audit Finland. Retrieved 13 December 2014.
  10. [10]
    "Magazine Facts 2013" (PDF). Aikakaus Media. Retrieved 30 April 2015.
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