Signpost_(company)

Signpost (company)

Signpost (company)

American marketing automation company

For other uses, see Signpost (disambiguation).

Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.[1]

Quick Facts Type of business, Type of site ...

In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Companies [2] The company is headquartered in New York City[3] and has offices in Austin[4] and Denver.[5]

In the fall of 2014 and 2015, Signpost was ranked as a "Top Workplace" by The Austin American Statesman [6] and Crain's New York [7]

Product

Signpost manages online interactions between businesses and their customers.[8] Their software automates three steps in building customer relationships: online presence management, capturing customer information, and remarketing.[9]

Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as Google+, Facebook, and Yelp. Their software builds customer profiles by capturing every email, phone call, and credit card transaction.[10] By using the customer data for each contact, the software automatically follows up with each customer in a personalized way encouraging new customers, repeat business, getting five star reviews, and referrals.[11]

History

The company was founded in 2010 by Stuart Wall and John Buchanan out of Harvard Business School. It has raised $30M in venture funding from Georgian Partners, Google Ventures,[12] Spark Capital,[13] OpenView Venture Partners,[14] Scout Ventures [14] and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick.

References

  1. [1]
    Messina, Judith"Watch for Signpost up ahead". Crainsnewyork.com. Retrieved 2013-10-09.
  2. [2]
    "Signpost". Forbes.com. Retrieved 2015-01-21.
  3. [3]
    Roen, Scott"4 NYC Startups Reshaping Small Business".mashable.com. Retrieved 2012-06-24.
  4. [4]
    Calnan, Christopher"New York software company to expand Austin operations".bizjournals.com. Retrieved 2014-03-20.
  5. [5]
    Davidson, Michael"Marketing Automation Startup Signpost Plans Major Denver Expansio n". Retrieved 2014-02-19.
  6. [6]
    Statesman.com Retrieved 2014-11-17.
  7. [7]
    Crainsnewyork.com Retrieved 2014-12-05.
  8. [8]
    Grant, Rebecca"Signpost helps smaller businesses get more out of online marketing". venturebeat.com. Retrieved 2013-11-19.
  9. [9]
    Clancy, Heather"New Signpost service helps drive more sales from existing customers". zdnet.com. Retrieved 2014-02-04.
  10. [10]
    Richards, Katie"This Startup Thinks It's Found A Better Way For Businesses To Keep Their Customers". businessinsider.com. Retrieved 2014-09-10.
  11. [11]
    Murphy, Tom"A Signpost on the Road to Marketing Automation". cmswire.com. Retrieved 2014-10-29.
  12. [12]
    Koetsier, John"For $150/month, this Google-backed startup lets small biz automate marketing like the big boys".Venturebeat.com. Retrieved 2013-10-01.
  13. [13]
    Kim, Ryan"Signpost, the AdSense for local business, raises $3.75M".Gigaom.com. Retrieved 2012-05-01.
  14. [14]
    Ha, Anthony"Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses".techcrunch.com. Retrieved 2013-11-19.
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