Sinful_Colors

Sinful Colors

Sinful Colors

Nail Polish Company

Sinful Colors is an American nail polish company owned by Revlon.[1]

The Sinful Colors logo

Background

Sinful Colors was founded in 1991.[2][3]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[4][5]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[6]

Organization

The company's headquarters is located in Beltsville, Maryland.

Products

In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[8][9]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[10]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[11] They are sold at Target.

Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.[12] [13]

On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[14]

References

  1. [1]
    "Revlon Nail Polish Line To Lay Off 117 In Md". 5 October 2012. Retrieved 2017-08-18.
  2. [2]
    "SinfulColors". SinfulColors. Archived from the original on 2021-04-14. Retrieved 2021-10-27.
  3. [3]
    "Mirage Cosmetics, Inc. - Relationship Science". Relationship Science. Retrieved 2017-08-19.
  4. [4]
    "Revlon Acquires Mirage Cosmetics | Mergr". mergr.com. Retrieved 2017-08-19.
  5. [5]
    PMC (2011-03-25). "Revlon Acquires Sinful Nail Brand". WWD. Retrieved 2017-08-18.
  6. [6]
    Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
  7. [7]
    Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
  8. [8]
    Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
  9. [9]
    Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
  10. [10]
    "CLAWS – SINFULCOLORS". Retrieved 2020-09-24.
  11. [11]
    "SPORTY BRIGHTS – SINFULCOLORS". Retrieved 2020-09-24.
  12. [12]
    "SWEET & SALTY – SINFULCOLORS". Retrieved 2020-09-24.
  13. [13]
    "Shop Halal Nail Polish". Retrieved 2021-06-29.
  14. [14]
    "Cosmetics maker Revlon files for bankruptcy in US". BBC News. 2022-06-17. Retrieved 2022-06-18.


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