Slip-Slop-Slap
Slip-Slop-Slap
Australian and New Zealand campaign to reduce unhealthy sun exposure along with a mnemonic slogan
Slip-Slop-Slap (originally Slip! Slop! Slap!) is a mnemonic slogan for reducing unhealthy sun exposure by slipping on a shirt or rash guard, slopping on sunblock, and slapping on a sun hat. It was prominent in Australia and New Zealand during the 1980s, originating as the jingle in a televised public service announcement in which an anthropomorphic mascot named Sid the Seagull would sing and dance to the phrase.[1]
The campaign, originally funded by public donations, was launched by Cancer Council Victoria in 1981 to combat high rates of skin cancer in Australia,[2] and achieved high nationwide awareness over its original run. It was briefly and less successfully revived in 2010, with Sid the Seagull singing to a revised jingle "Slip, Slop, Slap, Seek and Slide", adding seeking shade and sliding on wraparound sunglasses to the advice. An alternate version known as "Slip, Slop, Slap and Wrap" was used in New Zealand,[3] where the mascot was a tiger prawn named Tiger, voiced by Ants from What Now. Some Canadian cities have also started their own Slip-Slop-Slap campaigns. In Britain, it was featured in a BBC Breakfast report on 27 June 2011.