Storeton transmitting station^[1] (also commonly known as the Storeton transmitter^[2]) is a television transmitter being a member of both the Winter Hill group of transmitters and of the Moel-y-Parc group of transmitter (public service multiplexes only), and an FM radio transmitter, with transmitting antennas affixed to a mast located on Storeton Ridge, Higher Bebington, Wirral, UK (national grid reference: SJ314841).^[3] The site is owned and operated by Arqiva. It was originally solely an analogue TV relay of the Winter Hill transmitter. The 45 metre-high (150 ft-high) mast is situated at an elevation of 65.5 metres (215 ft). Thus, the top of the mast has an overall height of 110.5 metres (363 ft) above sea level. Construction of the mast was completed in 1980.^[4] As of 2009, the TV transmitter serves approximately 45,000 homes.^[5]

Quick Facts Tower height, Coordinates ...

Storeton

Storeton transmitting tower, May 2009
Storeton transmitting station (Merseyside)
Tower height	45 metres (148 ft)
Coordinates	53.3499°N 3.03117°W / 53.3499; -3.03117
Grid reference	SJ314841
Built	1980
Relay of	Winter Hill (1980-present) Moel-y-Parc (2009-present)
BBC region	BBC North West (1980-present) BBC Wales (2009-present)
ITV region	ITV Granada (1980-present) ITV Cymru Wales (2009-present)

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The Storeton site was not an original VHF 405-line transmitter location.^[6] For 625-line analogue services on UHF, the relay covered Winter Hill blind spots in low lying areas across the Mersey in south Liverpool and some densely populated areas of Wirral. Prior to digital switchover, all five analogue channels and all six digital multiplexes are broadcast from the site.^[3] As a member of the Winter Hill transmitter group, the transmitter is in the BBC North West region and the ITV Granada Channel 3 service licence region, and as a member of the Moel-y-Part transmitter group, the transmitter is in the BBC Wales region and the ITV Cymru Wales Channel 3 service licence region. The commercial local TV station Liverpool TV with studios in Toxteth, Liverpool, and the commercial dual-regional radio station Capital North West and Wales with studios in Gwersyllt, Wrecsam, are also broadcast from the site.

Although located in England, the site is within eight miles of the North Wales coast. In coordination with digital TV switchover in North Wales during November 2009, the site commenced service as part of the Moel-y-Parc transmitter group, transmitting the Wales region version of the public service multiplexes^[7] to nearby parts of North East Wales, across the River Dee. In official OFCOM documentation^[7] the transmitter is listed as Storeton Wales for this purpose. Parts of those areas were previously poorly served with Welsh television services from Moel-y-Parc due to local geography, as natural landforms such as hills can block radio waves from being received, resulting in poor quality radio and television reception or even none at all, depending on the frequencies being used.^[8]

The final switchover date for Storeton as part of the Winter Hill transmitter group was 2 December 2009. The official date for Storeton joining the Moel-y-Parc transmitter group with the addition of the three Wales public service multiplexes was 25 November 2009, although there were subsequent changes for those multiplex transmissions on 2 December 2009 with limited publicity.^[9]

Since the transition from analogue TV to digital TV broadcasts, the Storeton site is not a relay of either Winter Hill or Moel-y-Parc because it does not receive its signals over the air from the main transmitter sites but is "line-fed" the ten multiplexes by fibre optic cable.^[10]

• Moel-y-Parc transmitting station
• Winter Hill transmitting station
• West Kirby transmitting station