StrategyOne

StrategyOne

StrategyOne

Consultancy firm

StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020.

Quick Facts Company type, Industry ...

The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.

Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.[1]

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.[2] A year later, it launched the first instalment of the Edelman Trust Barometer.[3]

StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities.[4]

In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.[5][6]

Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.[7] It announced in 2020 that it was changing its name to Edelman Data & Intelligence.[8]

Notable research

Its research has been highlighted in a number of major news outlets including the Wall Street Journal,[9] the New York Times,[10] the Washington Post,[11] and USA Today.[12]

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.[13] The study has been running every year since 2000.[3]

References

  1. [1]
    "The 2018 AMA Gold Top 50 Report". Retrieved 2018-06-15.
  2. [2]
    "Edelman and the Rise of Public Relations" (PDF). Bournemouth University. 2012. Retrieved 23 February 2024.
  3. [3]
    "The world's biggest PR firm claims to be an expert on trust – but is it? | The Guardian". The Guardian. 15 January 2024. Retrieved 23 February 2024.
  4. [4]
    "Edelman's Strategy One Buys Online Research Community Specialty | PRovoke Media". PRovoke Media. 16 July 2011. Retrieved 23 February 2024.
  5. [5]
    "Edelman appoints Michael Berland for global research role | PR Week". PR Week. 5 September 2012. Retrieved 23 February 2024.
  6. [6]
    "Edelman Berland: an all new StrategyOne? | Feature | ResearchLive". ResearchLive. 6 September 2012. Retrieved 23 February 2024.
  7. [7]
    "Michael Berland exits Edelman | PR Week". PR Week. 3 March 2016. Retrieved 23 February 2024.
  8. [8]
    "Edelman launches Edelman Data & Intelligence (DxI) | Edelman". Edelman. 19 October 2020. Retrieved 23 February 2020.
  9. [9]
    Anders, George (January 9, 2008). "As Economy Slows, Reputation Takes On Added Meaning" (PDF). The Wall Street Journal. p. A2. Retrieved April 7, 2012.
  10. [10]
    Norris, Floyd. “A Rise in Pessimism in the Corner Office”. New York Times, January 30, 2009.
  11. [11]
    McCann, Ruth. “'Best' For Last?” Washington Post, August 3, 2009.
  12. [12]
    Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?” USA Today. Edelman Intelligence employs more than 200 analysts, consultants, data scientists, and storytellers.
  13. [13]
    Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”. PRWeek, January 27, 2009. http://trust.edelman.com/
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