Stringr

Stringr

Stringr

American company

Stringr is an American videography digital marketplace company linking media organizations and freelance videographers (or stringers) based in New York City.[2] Stringr's product WeatherGen, is an on-demand AI-powered weather forecast video generator which transforms the way weather reports are produced.

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History

Stringr was founded in November 2013[3] by Wharton graduates Lindsay Stewart (CEO) and Brian McNeill (COO).[4] It was developed as part of the San Francisco-based startup accelerator, Matter.[5] By September 2014, the company had raised $550,000 from various angel investors.[4] Stringr's mobile app initially launched in San Diego and was in 10 markets by March 2015.[6]

In December 2015, the company raised $1.5 million in a funding round led by Matter, Signia Ventures, and Founder.org.[7] By July 2016, the platform was available in 200 U.S. markets with several media partners, including The Washington Post and Associated Press.[8] In October 2018, Stringr closed a $1-million funding round led by the Associated Press, McClatchy, Advection Growth Capital, and G5 Capital, bringing its total funding to $4.6 million.[2] In April 2019, it introduced a live streaming feature,[9] and the following month, the service was launched in the United Kingdom.[10] In June 2019, the company integrated with TVU Networks for live coverage.[11] In August 2019, Stringr partnered with Reuters, an international news organization. This integration lets Reuters Connect clients utilize Stringr's collection of video, as well as video editing services.[12][13] In May 2020, Stringr raised an additional $5.75 million from Thomson Reuters, as well as G5 Capital and Advection Growth Capital, to total their funding at $7.25 million.[14]

References

  1. [1]
    Ghosh, Sudipto (18 December 2018). "Interview with Lindsay Stewart, CEO and Founder, Stringr". Marketing Technology Series. Retrieved 30 May 2019.
  2. [2]
    "Stringr Secures Over $1M in Funding". Finsmes. 9 October 2018. Retrieved 30 May 2019.
  3. [3]
    Reed, Ebony (16 October 2015). "How to grow a successful media startup in 2015". Associated Press. Retrieved 30 May 2019.
  4. [4]
    Savchuck, Katia (12 September 2014). "New Crop Of Startups Shows 'Media' No Longer A Bad Word For Investors". Forbes. Retrieved 30 May 2019.
  5. [5]
    Daley, Jason (3 October 2014). "3 Student Startups That Are Going the Distance". Entrepreneur. Retrieved 30 May 2019.
  6. [6]
    Dalenberg, Alex (10 March 2015). "Stringr looks to entice big media brands with on-demand footage of breaking news (Video)". New York Business Journal. Retrieved 30 May 2019.
  7. [7]
    Ha, Anthony (1 December 2015). "Stringr Raises $1.5M To Build A News Footage Marketplace". TechCrunch. Retrieved 30 May 2019.
  8. [8]
    Young, Adreana (1 July 2016). "Stringr Provides Newspaper Partners with Custom Video, Archival Footage". Editor & Publisher. Retrieved 30 May 2019.
  9. [9]
    Barnes, Jess (11 April 2019). "Stringr Launches a Premium Livestreaming Service Used By The Weather Channel". Cord Cutters News. Retrieved 30 May 2019.
  10. [10]
    Barnes, Jess (22 May 2019). "The Live Streaming Service Stringr Announces Expansion to the UK". Cord Cutters News. Retrieved 30 May 2019.
  11. [11]
    "TVU Networks Partners with Largest Network of Videographers, Stringr". Broadcasting Cable. 19 June 2019.
  12. [12]
    Burnell, Ian (29 August 2019). "How an Uber-style app is bringing 100,000 new stringers to Reuters". The Drum.
  13. [13]
    Willens, Max (November 19, 2019). "How Reuters is building a marketplace for video-hungry publishers". DigiDay.
  14. [14]
    "Video news startup Stringr raises $5.75M from Thomson Reuters and others". TechCrunch. 28 May 2020. Retrieved 2020-06-16.
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