Swedish_Magazine_Publishers_Association
Swedish Magazine Publishers Association
Trade association for Swedish magazines
The Swedish Magazine Publishers Association (SMPA) (Swedish: Sveriges Tidskrifter) is a trade association for Swedish magazines. The organization was founded in 1997 by the merging of Föreningen Svensk Fackpress and Svenska veckopressens tidningsutgivareförening.[1]
The SMPA represents 380 magazines, making it one of the largest media organizations in Sweden. Its members are both consumer and business-to-business magazines. Together, all the member magazines make up about 90 percent of the Swedish magazine market.[2]
The SMPA provides market research, consultation and education for its members and also negotiates copyrights on behalf of them. The organization is a member of the European Magazine Media Association and the International Federation of the Periodical Press.[2] It has been led by chairwomen Unn Edberg since March 2013.[3]