The_New_York_Times_Games

The New York Times Games

The New York Times Games

Casual games by The New York Times


The New York Times Games (NYT Games) is a collection of casual print and online games published by The New York Times, an American newspaper. Originated with the crossword in 1942, NYT Games was officially established on August 21, 2014, with the addition of the Mini Crossword.[1] Most puzzles of The New York Times Games are published and refreshed daily, mirroring The Times' daily newspaper cadence.

Quick Facts Developer(s), Publisher(s) ...

The New York Times Games is part of a concerted effort by The New York Times to raise its digital subscription as its print-based sales dwindle.[2] Since its launch, games have become one of the main revenue drivers for The New York Times.[3][4] As of 2023, The New York Times Games has "over one million" subscribers.[5]

History

1942–2014: The New York Times Crossword

Although crosswords became popular in the early 1920s, The New York Times (which initially regarded crosswords as frivolous, calling them "a primitive form of mental exercise") did not begin to run a crossword until 1942, in its Sunday edition.[6][7] The first puzzle ran on Sunday, February 15, 1942, and was published under a pseudonym Farrar occasionally used, Anna Gram.[8]

The motivating impulse for the Times to finally run the puzzle (which took over 20 years even though its publisher, Arthur Hays Sulzberger, was a longtime crossword fan) appears to have been the bombing of Pearl Harbor; in a memo dated December 18, 1941, an editor conceded that the puzzle deserved space in the paper, considering what was happening elsewhere in the world and that readers might need something to occupy themselves during blackouts.[7] The puzzle proved popular, and Sulzberger himself authored a Times puzzle before the year was out.[7]

The New York Times has used video games as part of its journalistic efforts, among the first publications to do so,[9] contributing to an increase in Internet traffic;[10] In the late 1990s and early 2000s, The New York Times began offering its newspaper online, and along with it the crossword puzzles, allowing readers to solve puzzles on their computers. This marked the beginning of a digital expansion that would later include a variety of games beyond crosswords.

2014–2022: Release

In 2014, The New York Times officially launched The New York Times Games with the addition of the Mini Crossword. In the same year, The New York Times Magazine introduced Spelling Bee, a word game in which players guess words from a set of letters in a honeycomb and are awarded points for the length of the word and receive extra points if the word is a pangram.[11] The game was proposed by Will Shortz, created by Frank Longo, and has been maintained by Sam Ezersky. In May 2018, Spelling Bee was published on NYTimes.com, furthering its popularity.[12] In February 2019, the Times introduced Letter Boxed, in which players form words from letters placed on the edges of a square box,[13] followed in June 2019 by Tiles, a matching game in which players form sequences of tile pairings, and Vertex, in which players connect vertices to assemble an image.[14]

2022–present: Acquisition of Wordle and further growth

From left to right: The Crossword, The Mini, Spelling Bee, Tiles, Vertex, Sudoku, Wordle, Letter Boxed, and Connections

In January 2022, The New York Times Company acquired Wordle, a word game developed by Josh Wardle in 2021, at a valuation in the "low-seven figures".[15] The acquisition was proposed by David Perpich, a member of the Sulzberger family who proposed the purchase to Knight[16] over Slack after reading about the game.[17] The Washington Post purportedly considered acquiring Wordle, according to Vanity Fair.[16] At the 2022 Game Developers Conference, Wardle stated that he was overwhelmed by the volume of Wordle facsimiles and overzealous monetization practices in other games.[18] Concerns over The New York Times monetizing Wordle by implementing a paywall mounted;[19] Wordle is a client-side browser game and can be played offline by downloading its webpage.[20] Wordle moved to the Times's servers and website in February.[21] The game was added to the NYT Games application in August,[22] necessitating it be rewritten in the JavaScript library React.[23] In November, The New York Times announced that Tracy Bennett would be the Wordle's editor.[24]

In March 2023, NYT Crosswords was renamed to NYT Games to address the application's other games, including Wordle, Spelling Bee, Tiles, and Sudoku. According to Jonathan Knight, chief executive of The New York Times Games, the Times was concerned over how the application would rank in search results for "crossword".[25]

In July 2023, The New York Times introduced Connections, in which players identify groups of words that are connected by a common property.[26] In April, the Times introduced Digits, a number-based game; Digits was shut down in August.[27] In March 2024, The New York Times introduced the beta game Strands,[28] a word game in which players connect letters in a grid to reveal a group of words sharing a common theme.[29]

List of games

Current

More information Name, Description ...

Former

More information Name, Description ...

Cultural impact

Since its inception, The New York Times Games has had impact on popular discussions, including online.[41] Games has become one of the main revenue drivers for The New York Times.[3][4]

Notes

  1. In beta as of March 2024[37]

References

  1. Fagliano, Joel (March 26, 2019). "A Mini History of Our Mini Crossword". The New York Times. ISSN 0362-4331. Retrieved February 26, 2024.
  2. "Facing Post-Trump Slowdown, New York Times Eyes $100 Billion Games Market". Bloomberg.com. March 18, 2021. Retrieved February 26, 2024.
  3. Fitzpatrick, Alex (January 29, 2024). "Games are helping the New York Times thrive amid media chaos". Axios.
  4. Maher, Bron (March 23, 2023). "How games are powering online subscriptions at The New York Times". Press Gazette. Retrieved February 26, 2024.
  5. Joseph, Seb (March 22, 2023). "'The next level for us': The New York Times eyes better retention for games in subscription drive". Digiday. Retrieved February 26, 2024.
  6. (Unsigned Editorial) "Topics of the Times" The New York Times, November 17, 1924. Retrieved on March 13, 2009.
  7. Richard F. Shepard "Bambi is a Stag and Tubas Don't Go 'Pah-Pah': The Ins and Outs of Across and Down" The New York Times Magazine, February 16, 1992. Retrieved on March 13, 2009.
  8. Zimmer, Ben (December 19, 2023). "The Puzzling Story of How Cryptic Crosswords Crossed the Atlantic". Medium. Retrieved March 5, 2024.
  9. Gómez-García, Salvador; de la Hera Conde-Pumpido, Teresa (June 2023). "Newsgames: The Use of Digital Games by Mass-Media Outlets to Convey Journalistic Messages". Games and Culture. 18 (4): 451. doi:10.1177/15554120221105461. S2CID 258568580. Retrieved December 16, 2023.
  10. Usher, Nikki (2014). Making News at the New York Times. Ann Arbor: University of Michigan Press. p. 150. ISBN 9780472035960.
  11. Amlen, Deb (October 16, 2020). "The Genius of Spelling Bee". The New York Times. Retrieved January 14, 2024.
  12. Lippman, Laura (February 19, 2020). "The NYT Spelling Bee Gives Me L-I-F-E". Slate. Retrieved January 14, 2024.
  13. Sarkar, Samit (February 1, 2019). "New York Times develops new word game for crossword section". Polygon. Retrieved January 14, 2024.
  14. "Tiles and Sudoku Join NYT Games App". The New York Times Company. May 16, 2023. Retrieved January 14, 2024.
  15. Pisani, Joseph (January 31, 2022). "New York Times Buys Wordle". The Wall Street Journal. Retrieved January 12, 2024.
  16. Klein, Charlotte (December 19, 2023). "Inside The New York Times' Big Bet on Games". Vanity Fair. Retrieved January 13, 2024.
  17. Machkovech, Sam (March 25, 2022). "Wordle creator describes game's rise, says NYT sale was "a way to walk away"". Ars Technica. Retrieved January 13, 2024.
  18. Mukherjee, Supantha; Datta, Tiyashi (February 1, 2022). "Wordle buyout by New York Times draws backlash from fans". Reuters. Retrieved January 13, 2024.
  19. Hollister, Sean (February 1, 2022). "Wordle will be free forever because you can right-click to save the whole game". The Verge. Retrieved January 13, 2024.
  20. Carpenter, Nicole (February 10, 2022). "Wordle streaks return for some players impacted by NYT migration". Polygon. Retrieved January 13, 2024.
  21. Hicks, Jasmine (August 24, 2022). "Wordle snags a place inside the New York Times Crossword app". The Verge. Retrieved January 13, 2024.
  22. Orland, Kyle (March 24, 2023). "How The New York Times managed to avoid ruining Wordle". Ars Technica. Retrieved January 13, 2024.
  23. Orland, Kyle (November 12, 2022). "How "Wordle editor" became a real job at The New York Times". Ars Technica. Retrieved January 13, 2024.
  24. Morris, Chris (August 15, 2023). "NYT 'Connections', and the company's quest to create the next 'Wordle'". Fast Company. Retrieved January 14, 2024.
  25. Peters, Jay (July 18, 2023). "The New York Times is shutting down its math-based puzzle game". The Verge. Retrieved January 14, 2024.
  26. Bogost, Ian (March 6, 2024). "The New York Times' New Game Is Genius". The Atlantic. Retrieved March 9, 2024.
  27. Levine, Elie (March 4, 2024). "Putting a New Twist on a Classic Puzzle". The New York Times. ISSN 0362-4331. Retrieved March 6, 2024.
  28. Shortz, Will (April 8, 2001). "ENDPAPER: HOW TO; Solve The New York Times Crossword Puzzle". The New York Times. ISSN 0362-4331. Retrieved September 6, 2022.
  29. "Crossword Puzzle Archive - 1999 - Premium - NYTimes.com". www.nytimes.com. Retrieved September 6, 2022.
  30. "New York Times Specification Sheet". www.cruciverb.com. Retrieved September 6, 2022.
  31. Valinsky, Jordan (August 28, 2023). "Move over Wordle, the New York Times might have found its next hit game". CNN Business. Retrieved September 4, 2023.
  32. Miller, Chance (August 28, 2023). "'Connections' puzzle game comes to NYT Games app on iPhone and iPad". 9to5Mac. Retrieved September 4, 2023.
  33. Silberling, Amanda (August 28, 2023). "Connections is The New York Times' most played game after Wordle". TechCrunch. Retrieved September 4, 2023.
  34. Shortz, Will (February 19, 2015). "Good Puzzle News in The New York Times Magazine". The New York Times. Retrieved February 26, 2024.
  35. Bogost, Ian (March 6, 2024). "The New York Times' New Game Is Genius". The Atlantic. Retrieved March 9, 2024.
  36. Levine, Elie (March 4, 2024). "Putting a New Twist on a Classic Puzzle". The New York Times. ISSN 0362-4331. Retrieved March 6, 2024.
  37. Amlen, Deb (April 10, 2023). "How We Make Games at The Times". The New York Times. ISSN 0362-4331. Retrieved February 26, 2024.
  38. Peters, Jay (April 10, 2023). "You can try The New York Times' new math-based puzzle game right now". The Verge. Retrieved February 26, 2024.

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