Prior to the formation of The Poodles, Norgren and Samuel were members of Talisman and also played together in a The Lord of the Rings-themed power metal trio called The Ring. In 2006, Samuel was asked to sing the track "Night of Passion", and asked Lundqvist to join him as drummer for the session. Bass guitarist Egberg (formerly of Lion's Share) and Norgren subsequently joined them to perform the song as The Poodles.[citation needed]
The Poodles were one of ten finalists in Melodifestivalen 2006, and by the time of their performance had added Mats Levén, a friend of Samuel, on backing vocals. The band finished in fourth place and released a first album, Metal Will Stand Tall, in Sweden in May 2006. The band signed a deal with Germany's AFM Records and then released the album in the rest of Europe on January 19, 2007.[citation needed]
The single "Night of Passion" was certified platinum and a follow-up single, "Metal Will Stand Tall", a duet with Therese Merkel from the Swedish dance band Alcazar, was certified gold. The song "Kingdom of Heaven" was co-written by Samuel and Marcel Jacob.[citation needed]
The band made an initial selection based on 35 songs to be used for its second album. 12 tracks were chosen for this album, which was titled Sweet Trade, and it was released on September 28, 2007, by AFM Records. "Seven Seas", produced by Matti Alfonzetti and Johan Lyander, was selected as the first single. It was written by Samuel, Jonas Reingold and the actor Peter Stormare.[citation needed]
On April 22, 2008, Norgren left the band to join HammerFall and was replaced by Henrik Bergqvist.[citation needed]
On October 22, 2016, The Poodles appeared at the three-day Rockingham 2016 melodic/hard rock festival in Nottingham, United Kingdom.[1]
In 2017, Samuel and Egberg were reunited in the project band Kryptonite, with the drummer Robban Bäck (Mustasch, ex-Eclipse) and the guitarist Mike Palace, recording an album for Frontier Records.[citation needed]
On December 20, 2018, the band announced that it would disband with immediate effect, due to other musical projects.[citation needed]