Time_Reading_Program
The Time Reading Program (TRP) was a book sales club run by Time–Life, the publisher of Time magazine, from 1962 through 1966. Time was known for its magazines, and nonfiction book series' published under the Time-Life imprint, while the TRP books were reprints of an eclectic set of literature, both classic and contemporary, as well as nonfiction works and topics in history. The books were chosen by National Book Award judge Max Gissen, the chief book reviewer for Time from 1947 until the TRP began in 1962.
The books themselves were published by Time Inc. and followed a specific format across their widely varying subject matter. The editions were trade paperbacks, with covers constructed of very stiff plastic-coated paper, for durability. The books were eight inches tall, just less than an inch taller than a standard mass-market or "rack" paperback. Each book had a wraparound cover with a continuous piece of artwork across both covers and the spine, generally a painting by a contemporary artist, commissioned specifically for the TRP edition. The TRP covers attracted a measure of acclaim at the time. According to Time, 19 TRP covers were cited in 1964 for awards from The American Institute of Graphic Arts, Commercial Art Magazine and the Society of Illustrators guild. Typography and other printing credits were given in a colophon on the end pages, in the manner of sophisticated publishing houses like Alfred A. Knopf. The William Addison Dwiggins typeface Caledonia was typically used. The logo for the series was in format of a monogram, "RTP", enclosed in a rounded slightly rectangular box.
While not, strictly speaking, original publications, most of the TRP books had unique introductions written by various scholars specifically for the TRP edition. In a few cases, the texts had also been revised by the authors to create a definitive edition, and did not constitute abridgement.
Subscribers to the TRP typically received four books a month, though some books arrived as multi-volume sets. Included with shipments was a small newsletter describing the books and why they were chosen.
Time revived the program in the early 1980s, with many of the same titles.