Truvia
Truvia
Stevia-based sugar substitute food ingredient developed jointly by The Coca-Cola Company and Cargill
Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient.[1] Truvia is made of stevia leaf extract, erythritol, and natural flavors.[2][3] Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener,[2] although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural".[4] Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low.[5] Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low.