Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden.^[2][3] It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997.^[4] Urge was discontinued in Denmark and Sweden in 2001.^[5] In Norway, Urge sales increased greatly over the years reaching a market share near 10%^[6] despite receiving no marketing since its initial launch.

Urge was available in Norway in 0.5 L and 1.5 L bottles, and later also in 0.33 L cans, but in Q1 of 1999 the 1.5 L bottles were taken off the market due to unsatisfactory sales.^[7] The cans also vanished from the market a few years later, leaving only the 0.5 L bottles.

A massive campaign by the consumers on the internet community Facebook led to the relaunch of the 1.5 L bottle size on 1 September 2008.^[7] It has a sugar content of 68 grams per 0.5 L bottle.^[8]

In February 2017, due to fan demand, the 0.33 L cans were reintroduced in a multipack of four.^[9]