Vow_(company)

Vow (company)

Vow (company)

Australian startup company

Vow is an Australian company that plans to grow cultured meat for commercial distribution.

Quick Facts Industry, Founders ...
George Peppou speaking at the 2022 New Harvest conference

Origin

Vow was founded in 2019[1] and is headquartered in Sydney, Australia,[2] aiming to grow sustainable cultured meat.[2] The company was founded by George Peppou (CEO) and Tim Noakesmith (CCO).[3][4] The company plans to produce various meat products using biotechnology to induce stem cells to differentiate into muscle tissue, connective tissue and other tissue types and to manufacture the meat products in bioreactors.

Proof of concept

In July 2019, Vow demonstrated a kangaroo dumpling, the first non-farmed meat demonstrated using cultured meat technology.[1][5]

In August 2020 they demonstrated a further five species in partnership with Australian chef Neil Perry.[6] During 2020 the company was criticised for plans to produce zebra meat.[7][8]

Product offerings

In August 2021, the company announced they were developing hybrid products containing cultured meat and ingredients produced using precision fermentation technology.[9] The company said that work was being done in the areas of chicken, crocodile, kangaroo and water buffalo meat.[10]

During an interview on The Drum in January 2022, the company announced their first product will be crocodile and launching in Singapore.[11]

In November 2022 Vow announced they are launching Morsel, cultured Umai Quail. [12]

References

  1. [1]
    Cherney, Mike (2019-08-08). "Lab-Grown Kangaroo Meat: It's What's for Dinner?". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-04-19.
  2. [2]
    "Vow". www.vowfood.com. Retrieved 2021-04-19.
  3. [3]
    "Our people". www.vowfood.com. Retrieved 2021-04-19.
  4. [4]
    "Vow Food: Cultivating a new meat paradigm - Food & Drink Business". www.foodanddrinkbusiness.com.au. Retrieved 2022-01-15.
  5. [5]
    Bronner, Stephen J. (24 October 2019). "Lab-grown meat also creates an unexpected benefit: Ethical zebra burgers". Inverse. Retrieved 2022-01-15.
  6. [6]
    Waters, Cara (2020-09-01). "Blackbird-backed Vow serves up lab-grown meat with Neil Perry". The Sydney Morning Herald. Retrieved 2021-04-19.
  7. [7]
    "Is the World Ready for [Checks Notes] Cruelty-Free Zebra Meat?". www.vice.com. 28 October 2019. Retrieved 2022-01-15.
  8. [8]
    "Man v food: is lab-grown meat really going to solve our nasty agriculture problem?". the Guardian. 2021-07-29. Retrieved 2022-01-15.
  9. [9]
    De Lorenzo, Daniela (2021-08-25). "Cell-Cultured Meat Meets Animal-Free Fermented Fat In First-Of-A-Kind Collaboration". Forbes.
  10. [10]
    "Next on the Menu: Cellular Agriculture Could "Domesticate" Any Animal on the Planet". www.builtwithbiology.com. Retrieved 2022-01-15.
  11. [11]
    The Drum Tuesday January 4, ABC News, 2022-01-04, retrieved 2022-01-15
  12. [12]
    "Vow's first cultured meat product close to Singapore unveiling after $49.2M Series A". www.techcrunch.com. 14 November 2022. Retrieved 2022-11-26.


Stub icon

This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it.
Share this article:

This article uses material from the Wikipedia article Vow_(company), and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.