WBOC-FM

WBOC-FM

WBOC-FM

Radio station in Maryland, United States


WBOC-FM (102.5 MHz) is a radio station that broadcasts a Top 40/CHR format. Licensed to Princess Anne, Maryland, United States, the station is owned by the Draper Holdings Business Trust, as part of a cluster with CBS/Fox affiliate WBOC-TV (channel 16), NBC affiliate WRDE-LD (channel 31), Telemundo affiliate WBOC-LD (channel 42), and sister radio stations WCEM-FM, WTDK, WCEM, WAAI and WRDE-FM.

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History

The station went on the air December 24, 1976,[1] as WOLC, a religious station owned by Maranatha, Inc. (not to be confused with the unrelated Maranatha Broadcasting Company, the owners of WFMZ-TV in Allentown, Pennsylvania). In August 2015, Maranatha agreed to sell WOLC to Draper Holdings Business Trust, owner of WBOC-TV, and took the station off the air on August 18.[3] Draper moved WOLC's studios from Princess Anne to the Salisbury studios of WBOC-TV, using the space formerly occupied by the former WBOC radio (now WTGM and WQHQ); it also announced that the station would introduce a format that, while not yet chosen, would include news, weather, and sports content from WBOC-TV.[4] Draper also filed to change the station's call letters to WBOC-FM.[5]

The sale was completed on November 10, 2015, at a purchase price of $650,000;[6] the change to WBOC-FM took effect at that time.[7] The station returned to the air on November 20,[8] and aired Christmas music without commercials through the holiday season.[9] WBOC-FM launched its eventual adult contemporary format on December 31, 2015.[10]

WBOC-FM started leaning towards Top 40/CHR in March 2022 and rebranded as "Delmarva's Hit Music Station" to fill a CHR hole in the market when WOCQ flipped to country that month. Although WKZP also airs a similar format in Salisbury, the transmitter reach is not as wide as WOCQ.


References

  1. Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-206. Retrieved August 20, 2015.
  2. Rush, Don (August 18, 2015). "Last Broadcast Day for Joy! Radio". Delmarva Public Radio. Retrieved August 20, 2015.
  3. Northam, Mitchell (August 13, 2015). "WBOC makes radio waves with purchase of WOLC 102.5 FM". DelmarvaNow. Retrieved August 20, 2015.
  4. "Media Bureau Call Sign Actions" (PDF). Federal Communications Commission. September 16, 2015. Retrieved September 16, 2015.
  5. "Consummation Notice". CDBS Public Access. Federal Communications Commission. November 10, 2015. Retrieved November 15, 2015.
  6. "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved November 15, 2015.
  7. "Resumption of Operations". CDBS Public Access. Federal Communications Commission. November 20, 2015. Retrieved November 24, 2015.
  8. Venta, Lance (November 24, 2015). "WBOC-FM Salisbury Launches With Christmas Music". RadioInsight. Retrieved November 24, 2015.
  9. Venta, Lance (December 31, 2015). "WBOC-FM Salisbury Flips To AC". RadioInsight. Retrieved December 31, 2015.

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