The World Cup of Crisps is a Twitter survey created and organised by British television host Richard Osman, to determine the United Kingdom's favourite brand and flavour of crisps.^[1][2] The competition takes place every four years, with the inaugural competition running during February and March 2012.

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The World Cup of Crisps was originally conceived on social media by Osman in January 2012. The inaugural edition had 32 types of crisp, with eight group winners qualifying for the quarter-finals, and the competition progressing further using a knockout system. Votes were cast on Twitter using the hashtag #wcocr. The second edition was expanded to include 48 types of crisp and three group stages before semi-finals and a final, and votes were cast using Twitter's new poll feature.^[3][4]

During and after the second edition of the event, several voters became disillusioned with the choice of crisps on offer. A debate began to emerge on the definition of the word crisp, with three of the four semi-finalists, Wotsits, Monster Munch and Quavers, as well as the 2012 winners Frazzles, being criticised for not conforming to some definitions of the snack. Osman invited those who doubted the validity of the winner to organise their own World Cup.^[6]