Ximivogue (simplified Chinese: 熙美诚品; traditional Chinese: 熙美誠品; stylized XIMI VOGUE or "XIMIVOGUE"^[1]),also spelled "Ximi Vogue"^[2] and known as XIMISO,^[3][4][5] is a Korean-inspired fast-fashion brand^[6] founded in 2015.^[7][1] Its headquarters are in Tianhe District, Guangzhou,^[8][1] and it also has offices in Hangzhou and Yiwu.^[9] It mainly provides products and services related to daily life, similar to Japanese 100 Yen stores or dollar stores.^[5]

Ximivogue entered the Colombia market in 2019.^[10] Ximivogue has expanded outside of the Chinese market and operates 1,400 stores in Asia,^[11][12]Europe, Australia, North America,^[13] and South America.^[14]

Ximivogue was established in 2015 as a Korean lifestyle brand,^[15] alongside other similar international retailers like Miniso,^[3] Mumuso.^[3][16]

In July 2018, the retailer set foot in the market of Sri Lanka.^[17][18]

In 2019, Ximivogue stepped into Brunei,^[19] Bulgaria^[20] and Canada.^[9][21]

In July 2019, Ximivogue and Mongolian Uukhai Skateboarding Association jointly organized a competition for amateur skaters and skateboarders.^[22]

In July 2020, Ximivogue opened its first store in Jakarta, Indonesia.^[23][24]