Yale_Publishing_Course
Yale Publishing Course (YPC), located on the campus of Yale University in New Haven, Connecticut, is an intensive program for magazine, book and online publishing professionals. The course focuses on teaching leadership skills for today's increasingly global, increasingly digital environment. YPC's curriculum is geared to middle and upper-level professionals from all over the world. Its speakers include publishing and media executives as well as faculty from the Yale School of Management and Yale University Press staff. The Yale Course is the only advanced-level program for senior managers in the publishing industry.
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The program combines plenary sessions with smaller group discussions focused on specific issues and case studies. The curriculum includes sessions on such topics as: strategic planning; financial management and entrepreneurship; best practices in the use of new technology and content delivery; legal challenges in multi-platform publishing; licensing and marketing internationally; and the future of digital dissemination. Faculty office hours facilitate one-on-one meetings with students to explore specific questions or challenges.