Yemaindi Ee Vela (English: What happened this moment?) is a 2010 Indian Telugu-language romantic drama film written and directed by Sampath Nandi and produced by K.K. Radha Mohan. The film stars Varun Sandesh, Nisha Aggarwal, Nisha Shah, and Shashank. The music was composed by Chakri with cinematography by K. Bujji. The film’s title is derived from a song from the 2007 film Aadavari Matalaku Arthale Verule.

The film released on 12 November 2010. It became a commercial success and resuscitated Varun Sandesh's then-declining career,^[3] completing a 50-day run in 32 centers.^[4] It was later remade in Tamil as Ishtam, with Aggarwal reprising her role and Vimal playing Sandesh's role.

Seenu (Varun Sandesh) is going for his second marriage, and he meets Nimisha (Nisha Shah). Avantika (Nisha Aggarwal) is also going for her second marriage and meets Yuva (Shashank). Both of them decide to tell their partners about their past. The flashback reveals how Seenu and Avantika meet each other, fall in love, get married against their parents wishes and in no time get separated as well. As their marriages to their new partners approach, all four want to cancel their marriages on their wedding day. Seenu and Avantika cancel their respective marriages with the consent of their new partners and reconcile to lead a happy life together.

The audio Launch was held on 11 October 2010 at Hotel Park in Hyderabad. M.L. Kumar Chowdary, Posani Krishna Murali, Allari Naresh, Nani, Tanish, Kajal Aggarwal, Nisha Aggarwal, Chakri, Vennela Kishore, Shashank, Kodi Ramakrishna, Sampath Nandi and others graced the Function.^[5]

The film was declared as a hit worldwide by 2.75/5 rating's by critics.^[6] The film collected ₹10 crore (US$1.3 million) in a fifty-day run at box office. Yemaindi Ee vela was made with a budget of ₹3 crore (US$380,000).^[1]