You-Are-Loved_Chalk_Message_Project
The You-Are-Loved Chalk Message Project was an annual US-wide initiative that combated hateful rhetoric aimed at the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community through the use of positive, uplifting chalk messages.[1][2] The project's mission was to send messages of hope to members of the LGBTQ community who were struggling with depression or feelings of isolation. It served as a suicide prevention awareness campaign for LGBTQ college students.[3][4][5]
The You-Are-Loved Chalk Message Project was founded at Drew University in 2005 in response to personal tragedy. It went nationwide in 2009 as a suicide prevention awareness campaign for LGBTQ college students.[1][6][7] The project continued annually each October until 2012. In May 2012, the Chalk Message Project became part of Active Minds' National Day Without Stigma program.[8]