Youtooz

Youtooz

Youtooz

Canadian toy company

Youtooz is a Canadian company that manufactures licensed vinyl collectible figurines. The company primarily partners with Internet personalities and memes as a way to create an additional revenue stream for creators while also making merchandise available for fans.[1] The company also makes figures based on video games and established media franchises, and has collaborated with Disney, Paramount Global, and NBCUniversal.[2][1]

Quick Facts Industry, Founded ...

The company has collaborated with notable Internet personalities including MrBeast, JonTron, Ninja and Pokimane.[3][1] Video game collaborations include Minecraft,[4] Fallout,[5] Elden Ring,[6] Banjo-Kazooie,[7] Cuphead,[8] and Five Nights at Freddy's.[9] The company has also released figures based on the media franchises Breaking Bad,[10] Invincible,[11] X-Men,[12] Spider-Man,[13] One Piece,[14] and South Park.[15]

History

Youtooz was co-founded by Austin Litman, Austin Long, and Mark Prokoudine in 2019.[16][17] The company's first released figurine was "Dead Meme," which was based on the Ugandan Knuckles Internet phenomenon.[16]

The company launched over 200 figures and sold over 500,000 individual figurines in 2020.[2][1]

Youtooz had a revenue of over US$30 million in 2021 and released almost 400 new designs.[1]

See also

References

  1. [1]
    Madell, Robin. "I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I got my start". Business Insider. Retrieved 8 May 2024.
  2. [2]
    Weimer, Jackson. "Youtooz: Holding The Internet's Creators And Memes In Your Hand". Forbes. Retrieved 8 May 2024.
  3. [3]
    "YOUTOOZ BRINGS POPULAR STREAMERS TO LIFE WITH NEW TWITCH COLLABORATION". Action Figure Insider. 27 May 2021.
  4. [4]
    Pelletier, Ashley (27 October 2023). "Start Building Your Youtooz Collection with Minecraft Collectibles". The Pop Insider. Retrieved 8 May 2024.
  5. [5]
    Pelletier, Ashley (5 April 2024). "Youtooz Goes Nuclear with 'Fallout' Figures". The Pop Insider. Retrieved 8 May 2024.
  6. [6]
    "Now you can pet your very own Elden Ring dog". VG247. 20 July 2023. Retrieved 8 May 2024.
  7. [7]
    "Youtooz Is Releasing Official Banjo-Kazooie Figures, Pre-Orders Open Next Week". Nintendo Life. 16 February 2021. Retrieved 8 May 2024.
  8. [8]
    "Youtooz Readies Retro Dissected 'Cuphead' Figure". Hypebeast. 24 February 2022. Retrieved 8 May 2024.
  9. [9]
    "Youtooz's FIVE NIGHTS AT FREDDY's Collectible Figures Will Terrorize Your Desk". Nerdist. Retrieved 8 May 2024.
  10. [10]
    Pelletier, Ashley (1 February 2024). "Youtooz Goes Dark with New 'Breaking Bad' and 'Better Call Saul' Figures". The Pop Insider. Retrieved 8 May 2024.
  11. [11]
    Blevins, Adam (27 April 2024). "'Invincible' and Omni-Man Face Off in New YouTooz Figure". Collider. Retrieved 8 May 2024.
  12. [12]
    "X-MEN YouTooz Figures Showcase Wolverine, Cyclops, and Jean Grey in '90s Costumes". Nerdist. Retrieved 8 May 2024.
  13. [13]
    "YouTooz's Spider-Man Collectible Figures Honor Marvel Comics History". Nerdist. Retrieved 8 May 2024.
  14. [14]
    Chavez, Conny (2 September 2023). "'One Piece' Pirates Prepare to Set Sail With Youtooz Collection". Collider. Retrieved 8 May 2024.
  15. [15]
    VanHooker, Brian (30 November 2023). "What to Get the 'Seinfeld,' 'South Park' or 'Simpsons' Superfan in Your Life". Cracked.com. Retrieved 8 May 2024.
  16. [16]
    Walker, Ben (1 November 2019). "Youtooz, the company making collectibles of the world's biggest YouTube stars". Daily Star. Retrieved 8 May 2024.
  17. [17]
    "Collectibles Creator Youtooz Sets Stage For Growth With Funding From Decathlon Capital Partners". PRWeb. Retrieved 8 May 2024.
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