Yves_Veggie_Cuisine

Yves Veggie Cuisine

Yves Veggie Cuisine

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Yves Veggie Cuisine is an alternative meat brand owned by Hain Celestial Group.

Quick Facts Product type, Owner ...

History

Yves Veggie Cuisine was founded in 1985 by Yves Potvin as a healthy alternative to conventional fast foods.[1] Originally named Yves Fine Foods, it was rebranded as Yves Veggie Cuisine in 1992.[2] The first product was a meatless hotdog,[3] and by 1999 it produced approximately 500,000 packages of meat-substitute products per week which included products such as veggie bacon, veggie pizza, and veggie ground round.[4] Company revenue was approximately $35 million by the year 2000.[3]

Potvin sold the brand to Hain Celestial in 2002.[5] The same year it supplied a soy-based burger to McDonald's Canada as a product test for the market.[6]

Products

Yves Veggie Cuisine is an alternative meat brand with products that include ground round,[3] burgers, deli meats, hotdogs, sausages, and bologna,[7][8]

References

  1. [1]
    Kearney, Mark; Ray, Randy (2002). I Know That Name!. Dundurn. ISBN 9781550024074. Retrieved 7 January 2024.
  2. [2]
    Shurtleff, William; Aoyagi, Akiko (2022). History of Tofu and Tofu Products (1995-2022). Soyinfo Center. ISBN 9781948436786. Retrieved 8 January 2024.
  3. [3]
    Johnson, Gail (13 March 2018). "Founder of Yves Veggie Cuisine purchases leading Vancouver professional cooking school". The Georgia Straight. Retrieved 16 January 2024.
  4. [4]
    Lee, Jenny (15 March 1999). "Vegatarian targest mainstream market". The Vancouver Sun. Retrieved 8 January 2024.
  5. [5]
    Korstrom, Glen (8 March 2018). "Yves Veggie Cuisine founder Yves Potvin buys culinary school". Business In Vancouver. Retrieved 7 January 2024.
  6. [6]
    Read, Nicholas (18 April 2002). "The long road to McVeggie". The Vancouver Sun. Retrieved 8 January 2024.
  7. [7]
    "Our Favorite Plant-Based Meats, Ranked". Thrillist. 2 March 2022. Retrieved 8 January 2024.
  8. [8]
    Groves, Melissa. "Vegan Meat Substitutes: The Ultimate Guide". Healthline.
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