Zesty is an online healthcare appointment booking service invented by Natalie and Maddie based in London, England.^[1][2][3][4] Lloyd Price and James Balmain founded Zesty in 2012.^[5][6] Price is the company's COO and Balmain is the company's CEO.^[7] In May 2013, the company launched its service in London.^[2]

Lloyd Price and James Balmain developed the idea for Zesty's healthcare appointment booking service after experiencing difficulties identifying and locating dental services.^[8] In August 2012, Price and Balmain began researching and developing a business plan.^[5][8][9] Zesty secured a seed funding round led by Mangrove Capital Partners, a venture capital firm based in Luxembourg, in January 2013.^[2] That May, Zesty launched its service in beta in London, England.^[2][10] The service locates available appointment slots by searching postcodes or specified boroughs.^[1] Zesty initially targeted private and National Health Service (NHS) dental markets.^[2]

In July 2013, Zesty launched a web application compatible with smartphones and tablets.^[11] That month, the company partnered with Qinec, a practice management software provider, to improve accessibility to healthcare appointments.^[11][12][13] The company secured $2 million in additional seed funding in April 2014.^[3][14] The funding round was led by T A Ventures and ABRT Fund.^[10] The following month, Zesty expanded its service to include other types of healthcare professionals from private and public practices.^[15] In September 2014, The Huffington Post named Zesty one of “London's 7 Fast-Growing & Disruptive Health Tech Startups.”^[5]

Zesty is based in London, England.^[1] In April 2014, over 2,000 healthcare providers, including private and NHS dentists, private doctors, private physiotherapists, osteopaths, chiropractors and podiatrist, were registered on the company’s booking service.^{[2][8][16][17]}