Ziegenbock

Ziegenbock

Ziegenbock

American-made German lager beer

Ziegenbock (Ziegen Bock) is a German amber lager brewed by AB InBev. It is billed as "for Texans by Texans," and distributed in the U.S. state of Texas and nearby states.[1] Ziegenbock is the German word for a billy goat.

Ziegenbock is marketed as a Texas-brewed Bock-Style Beer (Import - Craft - Specialty) and positioned as a Texan beer to compete with Shiner Bock.[citation needed] Ziegenbock is brewed at Anheuser-Busch's Houston brewery. Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines[2] for a Bock, either in terms of flavor profile or potency.

Ziegfest

Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features Red Dirt musicians. There are typically several venues with the events scheduled around a month apart.

References

  1. [1]
    D'aveni, Richard (11 May 2010). Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve. Free Press. ISBN 9780743217637.
  2. [2]
    "2008 BJCP Style Guidelines Category 5 — Bock". Beer Judge Certification Program. Archived from the original on 11 August 2020. Retrieved 16 August 2021.
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