1956–57_United_States_network_television_schedule

1956–57 United States network television schedule

1956–57 United States network television schedule

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The following is the 1956–57 network television schedule for the three major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1956 through March 1957. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1955–56 season.

The 1956–57 network television schedule continued the trend of the previous season, with two of the three major U.S. television networks (ABC and CBS) scheduling more and more westerns and adventure series during prime time. In addition to its current stable of Westerns, which included Cheyenne, The Lone Ranger, and The Life and Legend of Wyatt Earp, ABC scheduled two new Western TV series: Broken Arrow and The Adventures of Jim Bowie, while CBS added Dick Powell's Zane Grey Theatre to its line-up, which already included Gunsmoke and Sergeant Preston of the Yukon. Castleman and Podrazik (1984) called the rush to schedule Western series on network television during this era "a virtual stampede".[1]

CBS "inherited Sunday afternoon NFL contests from the defunct DuMont network in the fall of 1956". Accordingly, "the expansion into Sunday sports by CBS (and NBC) meant that the traditional afternoon 'egghead' slots for highbrow programming had to be broken up, pushing those shows into the few odd spots still open in the day, or eliminating them completely. This reflected the networks' shift in emphasis during the mid-1950s, slanting television much more toward broad-based popular entertainment. Increasingly, this meant television programming produced in Hollywood [...] In 1957, the amount of prime time programming originating on the West Coast jumped from 40% to 71%."[1]

NBC, behind CBS in the network Nielsen ratings, hired Robert Kintner to revamp NBC's schedule. According to Castleman and Podrazik (1982), NBC's plan was to launch a program which would compete directly with CBS's second most popular series, The Ed Sullivan Show, on Sunday, the most heavily viewed TV night: "Sullivan's show was popular enough to boost the ratings of the programs on both before and after his; as a result, CBS had a chain of hits to begin the evening." NBC's strategy was designed to weaken CBS's Sunday night line-up. NBC's new program, The Steve Allen Show, debuted in the summer to get a head start on the competition.[2] Although the two programs enjoyed a fierce rivalry, Sullivan's program would remain wildly popular, finishing second among all TV programs in the ratings that year, while Allen's show missed the top 30.[3] Beginning this season, NBC had at least one show in color for every day of the week.

New fall series are highlighted in bold, while shows ending their runs are highlighted in italics.

Each of the 30 highest-rated shows is listed with its rank and rating as determined by Nielsen Media Research.[4]

  Yellow indicates the programs in the top 10 for the season.
  Cyan indicates the programs in the top 20 for the season.
  Magenta indicates the programs in the top 30 for the season.

Sunday

More information Network, 7:00 PM ...

Notes: On NBC, Hallmark Hall of Fame (COLOR) aired as a monthly series, 7:30–9 p.m.

On CBS, Air Power, narrated by Walter Cronkite, aired from 6:30 to 7:30 p.m. on November 11, 1956, and from 6:30 to 7:00 p.m. from November 18, 1956 to May 5, 1957.

Monday

More information Network, 7:00 PM ...

On NBC, Producers' Showcase (COLOR) aired as a monthly series, from 8–9:30 p.m. On CBS, in some areas, Douglas Edwards with the News aired at 6:45 p.m.

On March 18, 1957, the popular Western series Tales of Wells Fargo debuted, replacing Stanley Monday nights on NBC at 8:30 PM EST.

From July 1 to September 23, 1957, the summer series Richard Diamond, Private Detective, starring David Janssen, aired on CBS at 8:30-9 p.m. It returned for a second irregular season on the CBS Thursday schedule from January 2 to June 26, 1958.

Tuesday

More information Network, 7:00 PM ...

NOTE: On March 5, 1957, the suspense drama Panic! replaced Noah's Ark, a Jack Webb production, on the NBC schedule.

Wednesday

More information Network, 7:00 PM ...

Note: On CBS, Pick the Winner aired as an interim U.S. election coverage series in September and October from 7:30 to 8 p.m. It previously had aired in 1952.

Thursday

More information Network, 7:00 PM ...

Note: On ABC, Compass and Industries for America shared the 9:30–10:00 p.m. time slot from June to July 1957. Compass aired only in markets where the local affiliate did not choose to air local programming. Industries for America continued to air in the time slot until September 1957.

Friday

More information Network, 7:00 PM ...

Note: On CBS, Mr. Adams and Eve premiered on January 4, 1957.

Saturday

More information Network, 7:00 PM ...

Notes: On NBC, Saturday Color Carnival (COLOR) aired as a monthly series, 9:00–10:30 p.m. The 1957 version of the NBC summer series Encore Theatre consisted of reruns of episodes of Ford Theatre.

By network

ABC

CBS

DuMont

NBC

Note: The * indicates that the program was introduced in midseason.


References

  1. Castleman, H. and Podrazik, W. (1984) The TV Schedule Book: Four Decades of Network Programming from Sign-on to Sign-off. McGraw-Hill. pg 79-85. ISBN 0-07-010277-5
  2. Castleman, Harry; Walter J. Podrazik (1982). Watching TV: Four Decades of American Television. New York: McGraw-Hill. pp. 109–115. ISBN 0-07-010269-4.
  3. Brooks, Tim & Marsh, Earle (2007). The Complete Directory to Prime Time Network and Cable TV Shows (9th ed.). New York: Ballantine. p 1681. ISBN 0-345-31864-1.
  4. Highest-rated series is based on the annual top-rated programs list compiled by Nielsen Media Research and reported in: Brooks, Tim & Marsh, Earle (2007). The Complete Directory to Prime Time Network TV Shows (9th ed.). New York: Ballantine. ISBN 978-0-345-49773-4.
  • McNeil, Alex. Total Television. Fourth edition. New York: Penguin Books. ISBN 0-14-024916-8.
  • Brooks, Tim & Marsh, Earle (1964). The Complete Directory to Prime Time Network TV Shows (3rd ed.). New York: Ballantine. ISBN 0-345-31864-1.

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