ASVOFF

ASVOFF

ASVOFF

Film festival that began in 2008

ASVOFF, or A Shaded View on Fashion Film, is a fashion film festival founded by journalist Diane Pernet. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations. Participants thus far have included the likes of Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, Wing Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, Indrani, Rossy de Palma and Michael Nyman.

Quick Facts Founded, Founded by ...

The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, is Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao Guggenheim museum, Milan's Palazzo Morando, and the New York Scope art fair. It has also enjoyed the support of sponsors such as Italian Vogue, Bulgari, Kering and Dom Perignon.[1]

Founder

Diane Pernet's first degree was in documentary film making at Temple University,[2] and she has been making small low-fi movies for years. She also worked as a costume designer for, among others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.[3]

History

Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line.[4] It was a short film that documented his participation in the GUMBALL 3000 which was a car race that went from London to Monte Carlo. The 18-minute film was called The Adventure of Pleasure.[5]

She showed the film to Dino Dinco, her Los Angeles collaborator at the time, and he asked her if she wanted to screen it in Los Angeles. A day later EGR (Enrique Gonzalez Rangel), her Mexico City contributor, sent her a fashion film that he made, and Pernet posted it on her blog. The idea to create a travelling fashion film festival had been on the back burner for years before Pernet showed Adventure of Pleasure to Dinco. The name "You Wear It Well" was based on a Rod Stewart song. The first fashion film festival, "You Wear It Well", launched in August 2006, premiering in Los Angeles at Cinespace. Dinco and Pernet arranged a second edition of "You Wear It Well" in 2007.[6][7]

Besides the work of Diane Pernet and EGR, You Wear It Well featured video creations from Maison Martin Margiela, Nick Knight/Alexander McQueen, Jeremy Scott, Bernhard Willhelm, Marcelo Krasilcic, Jean-Charles de Castelbajac, NOKI and Ruben Toledo.[8]

In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.[9]

ASVOFF Association

In December, 2013 ASVOFF became an association with the following members: president-Emmanuel Asmar, vice president, founder and director – Diane Pernet, secretary – David Herman and treasurer – Vincent Gagliostro.

Future

Pernet wants ASVOFF to be an extension of other film festivals around the world. That would be a way to promote new filmmakers just like she has done for new designers with her blog.[citation needed]

ASVOFF Venues

ASVOFF festival venues (click to enlarge)

Besides its annual festival in Paris in September, ASVOFF has other projects around the world.

Other places on the ASVOFF list:[10]

Main Venues

  • 2008 – Paris, premiere at the Jeu de Paume museum[11]
  • 2009 – Paris Passage du Désir, Awards ceremony at the Centre Georges Pompidou
  • 2010–2011 – Paris Centre Georges Pompidou, Passage du Désir
  • 2012–2015 – Paris Centre Georges Pompidou[12]
  • 2016–2017 – Cannes la Croisette[13]
  • 2018 – Paris Club de l'Etoile[14]


Satellite Venues

  • 2014 – Łódź, LODZ Fashion Philosophy Week[45]
  • 2014 – Antwerp, with MoMu at MUSE[46]
  • 2014 – Mexico City, with Trendsétera, Museo Franz Mayer[47]
  • 2014 – Paris, in collaboration with Champs-Élysées Film Festival[48]
  • 2014 – Rome, with AltaRoma[49]
  • 2015 – Chicago at the Gene Siskel Film Center[50]
  • 2016 – Boston at the Museum of Fine Arts[51]
  • 2016 – Shanghai at the China Academy of Art, Shanghai Institute of Design, the West Bund Art Center, the Power Station of Art, and the Shanghai Himalayas Museum[52][53][54]
  • 2017 – Sofia, Nuboyana Film Studios[55]
  • 2017 – Paris, Palais Brongniart[56]
  • 2018 – Rome, Palazzo Altemps [57]
  • 2019 – Bratislava, Bratislava Film Festival[58]

Editions

More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Locations ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...
More information Jury list, Prize categories ...

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