In 1996, Mike Shehan founded his first company called LOGEX International, LLC, a provider of e-commerce solutions focused on the retail and catalog industries.[1]
LOGEX was eventually sold to AppNet where Shehan served as President of its two fastest-growing divisions, e-Commerce Solutions and Outsourcing Services.[1]
Shehan launched his second venture, Ereo, a search engine for images in 2000.[1]
In 2001, Shehan co-founded Booyah Networks, Inc., an image-enhanced pay-per-click search engine platform. In 2006, Booyah was 23rd on the list of the 500 fastest-growing companies in the US. In 2007, Shehan realigned the business into a search engine marketing agency and targeted video advertising as his next endeavor.[2]
In 2007, Mike co-founded the video advertising platform SpotXchange,[3] which was renamed SpotX in 2015.[3] Today, SpotX is the leading global video advertising platform shaping digital video and the future of TV.[3]
European broadcast firm RTL Group bought two-thirds of SpotX, for $144 million and then purchased the rest of the company for $145 million in a deal that valued SpotX at $404 million.[4]
In 2021, SpotX was acquired by Magnite, Inc., the world’s largest independent sell-side advertising platform for $1.17 Billion.[5]
