SpotX

SpotX

SpotX

Global video ad serving platform

SpotX is a video advertising and monetization platform.[1] Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households.[2] The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.

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History

SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[3] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[3][4]

In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology.[3] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[3] In 2010, SpotX launched its real-time bidding solution[buzzword], which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[3]

In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million.[5]

In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website.

In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV.[3][6]

In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.[3][7]

References

  1. [1]
    Online, Ad Ops (October 2013). "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
  2. [2]
    Munson, Ben (6 April 2021). "SpotX now reaches 70M connected TV households in U.S. | Ad Operations Online". Retrieved 2021-05-12.
  3. [3]
    "Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
  4. [4]
    L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
  5. [5]
    "RTL Group Takes Full Ownership of Video Platform SpotX for $145M, Pursues More Ad Tech M&A". AdExchanger. 30 August 2017. Retrieved 2021-05-12.
  6. [6]
    James Hercher (Jul 20, 2020). "SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech". AdExchanger. Retrieved May 12, 2021.
  7. [7]
    Allison Schiff (Feb 5, 2021). "Magnite Acquires SpotX For An Eye-Watering $1.17 Billion". AdExchanger. Retrieved May 12, 2021.
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