Mintel

Mintel

Mintel

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Mintel Group Ltd is a global, privately owned market research firm based in London, UK.[2] The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

Not to be confused with Minitel.
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Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.[16]

Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.[17]

References

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    Solis, Eimmy (2016-01-02). "Mintel Global New Products Database (GNPD)". Journal of Business & Finance Librarianship. 21 (1): 79–82. doi:10.1080/08963568.2016.1112230. ISSN 0896-3568. S2CID 61439596.
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    "Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET". Findarticles.com. 2005. Retrieved 2010-07-18.
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    Matthews, Sam (2006-01-27). "Mintel acquires Cosmetic Research to expand beauty offering". www.campaignlive.com. Retrieved 2022-07-19.
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    "Mintel Launches Beauty and Personal Care Service". www.mrweb.com. Retrieved 2022-07-19.
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    "Mintel acquires market intelligence firm Access Asia | News". Research Live. Retrieved 2022-06-15.
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    "Comperemedia announces latest addition to digital channel: Online advertising". Mintel. 2010-06-08. Retrieved 2010-07-18.
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    "GNPD IRIS—Information Resources, Inc. (IRI)". Symphonyiri.com. Retrieved 2010-07-18.
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