1967 Alberta general election

In the May 1967 election, Progressive Conservative leader Peter Lougheed and his supporters worked tirelessly to convince candidates to run in all 65 constituencies, however, the Progressive Conservatives were only able to nominate 47 candidates,^[1] two more than the Liberal Party with 45, but less than a full slate put forward by the Social Credit Party and the New Democratic Party.^[2]

Lougheed was subsequently elected to the legislature in Calgary-West garnering 62 per cent of the vote, and the Progressive Conservatives captured 26 per cent of the vote province-wide with five other successful candidates.^[3] With six elected MLAs, Lougheed became Leader of the Opposition. The group of elected Conservatives known as the "original six" included Calgary MLAs Len Werry, and David Russell; Edmonton area MLAs Lou Hyndman and Don Getty, and the party's only rural candidate and former federal Member of Parliament Hugh Horner.^[4] The Edmonton Journal remarked positively on Lougheed's success following the 1967 election, stating Albertans had a responsible and credible alternative as opposition.^[4]

Lead up to 1971

Ernest C. Manning had resigned as Social Credit leader and premier in 1968 after 25 years in office, a year after leading the Socreds to their ninth consecutive majority government. His successor, Harry E. Strom, had been unable to revive a government increasingly seen as tired, complacent and old-fashioned. The Socreds had been in government for almost two generations, having won their first victory more than a decade before oil was found in a big way in Alberta.

Though the legislature's mandate from the 1967 election was not due to expire until May 1972, five years after it started, convention in Canadian politics is for legislatures to be dissolved every four years or less.^[5] Accordingly, Strom resolved to call an election in 1971, sometime between May and September.^[5] He briefly considered a spring campaign, in the hopes that the planting season would have farmers feeling optimistic and therefore inclined to support the incumbent government. However, after concluding that farmers would not react well to going to the polls in the middle of planting or harvest season, Strom finally settled on August 30.^[5][6]

The Progressive Conservatives, on the other hand, had significant momentum going into the 1971 election. Lougheed's Progressive Conservative caucus further grew from the "Original Six" with the election of Robert Dowling in the October 1969 Edson by-election,^[7] Bill Dickie a long-time friend of Lougheed crossing the floor from the Liberals to join his caucus in November 1969,^[7] and Banff-Cochrane independent representative Clarence Copithorne joining the party in April 1971. This growth saw the popular Lougheed-led Progressive Conservatives enter the August 1971 election with 10 incumbents.^[8]

Social Credit campaign

A campaign committee was assembled, and recommended a budget of $580,000.^[9] The party recruited star candidates, including Calgary alderman George Ho Lem and former Calgary Stampeder star Don Luzzi (Edmonton alderman and future mayor Cec Purves was defeated in his bid to win the Social Credit nomination in Edmonton-Strathcona from Strathcona Centre incumbent Joseph Donovan Ross), but was handicapped in these efforts by Strom's unwillingness to offer cabinet posts or other incentives to potential new candidates.^[5][9] Strom's lack of personal charisma was also a liability: tellingly, of the large budget recommended by the central committee, only $72,000 was recommended for use on television advertising, where Strom did not shine.^[9] The party tried to revitalize the Premier's image through publicity movies, though efforts were mixed.^[5] In one, which was pulled after a single showing, Strom appeared scowling in his living room, urging Albertans to lower their expectations of government.^[5] Another, produced by Tommy Banks and showing Strom in a variety of settings talking about the province's changing face, was more successful.^[9]

The campaign did not give Social Credit partisans much reason for optimism. Strom did not draw the crowds that Progressive Conservative opposition leader Peter Lougheed did, although an August 25 rally in Edmonton's Jubilee Auditorium featuring speeches by Strom and Manning was full.^[10] After criticizing the Conservatives' medicare platform, which promised free medicare to Albertans older than 65, as spendthrift, Strom announced Social Credit's barely cheaper alternative: medicare to Albertans older than 65 for one dollar per month.^[6] The Edmonton Journal, which had earlier published a poll showing that a plurality of Edmontonians intended to vote Progressive Conservative, endorsed Lougheed for Premier.^[10]

Progressive Conservative campaign

The Progressive Conservative Party had been preparing for an election to be called since mid-1970.^[11] The party developed slogans and branding which was one of the first instances in Alberta where political printing and branding was centrally controlled, with individual constituencies unable to develop their own materials. This centralization was intended to reinforce the party's key messages and ensure repetition in the eyes of voters.^[12] An advertising budget of $120,000 was set to provide $80,000 for television advertisements and the rest of other materials for constituencies across the province.^[13] Lougheed's focus on television contrasted Social Credit's use of radio for the less gregarious Strom.^[14] Lougheed's team was careful with messaging, stressing the idea of the Progressive Conservative providing an "alternative" rather than "opposition".^[15] Lougheed developed a 40-day schedule that brought him to each constituency to "meet and greet" with potential voters.^[16][15]

Electoral boundaries

A number of electoral districts were redistributed following 1970 amendments to The Elections Act,^[17] which were informed by the 1968 Report of the Alberta Committee on Redistribution Procedure written by the Special Committee on Redistribution chaired by Social Credit member Frederick C. Colborne.^[18] The number of members elected to the legislature was increased from 65 to 75,

Voting and eligibility

Amendments to the Age of Majority Act lowered the voting age from 21 to 18 years.^[15]

Background

In 1948, the Government of Alberta formally set the province's time zone with the passage of The Daylight Saving Time Act,^[21] which mandated the entire province observe Mountain Standard Time, and prevented any municipality from observing daylight saving time or any other time zone. The legislation came after Calgary (1946 and 1947), and Edmonton (1946) held municipal plebiscites that approved the move to daylight saving time.

Alberta's urban municipalities were largely in favour of daylight saving time and pressured the provincial government to hold a provincial plebiscite or permit municipalities to observe daylight saving time.^[22] The effort in the Legislature was spearheaded by Liberal MLA and Calgary Alderman Bill Dickie, who in March 1964 brought forward a motion to permit municipalities to hold plebiscites on the issue; the motion was defeated by the Social Credit government. At the time, Social Credit MLA William Patterson described daylight saving time as "that fandangled thing", and Minister Allen Russell Patrick stated municipal daylight saving time would be difficult for tourists to understand.^[23]

In February 1966, the Social Credit government finally gave in to the calls for a provincial plebiscite on daylight saving time, approving a motion submitted by Bill Dickie.^[24] The government responded on March 29, 1966, with Minister Alfred Hooke introducing An Act to amend The Daylight Saving Time Act (Bill 75) which amended the Daylight Saving Time Act^[25] to permit the government to hold a plebiscite on the issue. Alberta voters were asked the question "Do you favour Province-wide Daylight Saving Time?", during the 1967 Alberta general election. A narrow majority of 51.25 per cent of voters rejected daylight saving time. Most of the opposition was located in rural areas, while strong support for daylight saving time was seen in the cities of Calgary, Edmonton, Lethbridge, and Medicine Hat.

By 1967, each province besides Alberta and Saskatchewan had adopted daylight saving time. Many Alberta businesses provided for modified summer hours to coordinate with other provinces with daylight saving time, including the Alberta Stock Exchange which started at 7 a.m. to align with exchanges in Toronto and Montreal. Air Canada released a statement expressing the difficulty of distributing flight schedules with flights in Alberta.^[26]

After 25 years as Premier, Social Credit leader Ernest Manning stepped down on December 12, 1968, and his successor Harry Strom was sworn in as Premier. Only a few months later in April 1969, Strom announced Albertans would once again be asked to vote on daylight saving time in conjunction with the next scheduled provincial general election. During the announcement, Strom stated he was neutral on the topic and did not have a preference one way or another.^[27]

Campaign

Once again Calgary residents and businessmen Bill Creighton and David Matthews led a campaign for daylight saving times, just as they did in 1967, arguing the benefits of an additional hour of late sunlight for sports.^[28] Creighton learned from the successful and well-funded "no" campaign in 1967 led by the Alberta Council for Standard Time and Calgary lawyer and drive-in movie operator R. H. Barron. Creighton and Matthews formed the "Yes for Daylight Saving Society" to advocate during the leadup to the 1971 plebiscite, mirroring the organized approach of the "no" campaign in 1967.^[29][30] The Edmonton chapter had a $1,000 budget for advertising and even crowned a "Miss Daylight Saving Time", who made appearances throughout Edmonton.^[30] The arguments made for daylight saving time were similar to 1967, more amateur sport time, saving 150 hours of electricity each summer and aligning Alberta with the eight other provinces that observed daylight saving time.^[30]

The primary opposition to daylight saving time was described by members of the "Yes for Daylight Saving Society" as farmers, housewives and drive-in movie operators. In the 1967 campaign, the Alberta Council for Standard Time was able to raise $30,000 for advertisements, but was much less vocal during the 1971 campaign. Unifarm, an agricultural organization opposed daylight saving time, but was not willing to spend significantly on a campaign.^[31]

Aftermath

The 1971 plebiscite on daylight saving time resulted in an overwhelming majority of the Alberta population approving the transition. A statement from Unifarm, a farmer representative organization which opposed daylight saving time admitted that the organization anticipated the proposal would pass, but also downplayed the consequences for farmers.^[32] The new Progressive Conservative government highlighted the change to observe daylight saving in the Speech from the Throne in early March 1972,^[33] and Attorney-General Merv Leitch announced on March 14, 1972, that Alberta will officially observe daylight saving time, with the start date set for April 30, 1972, and lasting until October 29, 1972.^[34]

Results

For break down of results see individual districts

Calgary

Edmonton

Rest of Alberta