As an event planner who conceives, designs and orchestrates every type of event from corporate affairs to weddings, it is my responsibility to put together and manage the individual creative teams that are contributing to the occasions. Together, we do everything from selecting the perfect invitations to installing temporary roads in order to provide access to an event. One of the greatest challenges of my job, yet one of its most rewarding aspects, is working with creative people on a day-to-day basis. I deal with a lot of high-profile, artistic individuals – people who are extremely knowledgeable and well-known in their own right. They are passionate and talented individuals who often have their own vision of how they want particular elements of events designed and executed. Therein lies the challenge. As the event producer, it is again my responsibility to keep everyone focused on the overall concept and design and to work with each team leader to ensure that the teams move forward in the same direction, all while minimizing difficulties and catastrophes. When you are working with creative personnel, it is crucial to keep them on track so that they will not disrupt the project’s rhythm and production schedule. For me, this means taking on a very active management role.