There is an undeniable link among opioid marketing, opioid prescription rates, and deaths related to opioid overdoses in the United States, according to a new study.

Compiling data county by county across the nation, the study paints a stark picture of the connection between the number of drug marketing interactions per county and the number of people in that county who eventually die from opioid-related drug overdoses.

Study coauthor Scott Hadland, an assistant professor of pediatrics at Boston University and a pediatrician at Boston Medical Center, sees firsthand the effect prescription opioids are having on local young people. Here, Hadland speaks about the findings, which appear JAMA Network Open:

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