Genealogical tourism has been historically undervalued, but it is now becoming recognized as a valuable tool for destination promotion. Genealogical tourists want to travel to the country of their ancestors’ origins and to learn more about their family history or the contextual and cultural heritage of the family. In addition to the places and sites where people used to live and work, visits to graveyards and churches to see memorials and burial sites, as well as to inspect historic records are becoming increasingly popular. Although a worldwide phenomenon, genealogical tourism is most common among communities removed from their homelands or where there has at some time been mass emigration, e.g., from England to Australia, and from Ireland to England and the USA. Evidence suggests that it is a growing sub-sector of tourism, as a result of the increasing sociological awareness of the post-industrial society that we currently live in.