Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows

Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.

Deidre Popovich, Associate Professor of Marketing, Texas Tech University • conversation
May 12, 2025 • ~5 min

How accurate are wearable fitness trackers? Less than you might think

A new study reveals strengths and weaknesses of the gadgets we use to monitor our lives.

Cailbhe Doherty, Assistant Professor in the School of Public Health, Physiotherapy and Sports Science, University College Dublin • conversation
Aug. 20, 2024 • ~7 min

Why we're so bad at counting the calories we eat, drink or burn

People worried about gaining weight over the holidays may try to estimate how many calories are in the foods they put on their plates. But it's not as easy as it looks.

Peggy Liu, Assistant Professor of Business Administration and Ben L. Fryrear Faculty Fellow, University of Pittsburgh • conversation
Dec. 10, 2020 • ~6 min

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