Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to do

Everything apps offer a wide range of features, combining social media with personal finances. But creating the perfect everything app is no easy task.

Kristen Schiele, Associate Professor of Clinical Marketing, University of Southern California • conversation
Aug. 10, 2023 ~8 min

The end of Twitter – how Elon Musk's rebrand to X could foster the platform's dark side

A rebranding expert on what may lie in store for the transformed social media platform.

Leslie Hallam, Course Director, Psychology of Advertising Masters Programme, Lancaster University • conversation
July 28, 2023 ~7 min


Sex in space: why it's worrying that the space tourism sector hasn't considered the consequences

Ready or not, sex in space will be happening within the decade.

David Cullen, Professor of Bioanalytical Technology, Cranfield University • conversation
July 18, 2023 ~6 min

As Meta launches its Threads microblogging site, Twitter is being kicked while it's down

With competitors like Threads launching, where does Twitter go from here?

John Colley, Professor of Practice, Associate Dean, Warwick Business School, University of Warwick • conversation
July 10, 2023 ~8 min

Meta's Threads is surging, but mass migration from Twitter is likely to remain an uphill battle

The communities that call Twitter home might decide to pack their bags. If they do, they are unlikely to be able to completely reconstitute themselves elsewhere.

Casey Fiesler, Associate Professor of Information Science, University of Colorado Boulder • conversation
July 9, 2023 ~9 min

What's a Luddite? An expert on technology and society explains

Despite the association of ‘Luddite’ with a naïve rejection of technology, the term and its origins are far richer and more complex than you might think.

Andrew Maynard, Professor of Advanced Technology Transitions, Arizona State University • conversation
May 12, 2023 ~6 min

Antisemitism on Twitter has more than doubled since Elon Musk took over the platform – new research

New research shows that antisemitic posts surged as the ‘free speech absolutist’ took over the social media giant. And it has settled at a higher level since.

Carl Miller, Research Fellow, King's College London • conversation
March 20, 2023 ~8 min

Twitter's new data fees leave scientists scrambling for funding – or cutting research

Twitter has long allowed anyone to access its data about who tweeted what and when. This has been a boon to research, from public health to criminology. The new fees put that research at risk.

Jon-Patrick Allem, Assistant Professor of Research in Population and Public Health Sciences, University of Southern California • conversation
Feb. 8, 2023 ~7 min


Beyond Section 230: A pair of social media experts describes how to bring transparency and accountability to the industry

A key piece of federal law, Section 230, has been credited with fostering the internet and allowing misinformation and hate speech to flourish. Here’s how it could be reformed.

Jon Pfeiffer, Adjunct Professor of Law, Pepperdine University • conversation
Jan. 4, 2023 ~9 min

Twitter in 2022: 5 essential reads about the consequences of Elon Musk's takeover of the microblogging platform

The intersection of content management, misinformation, aggregated data about human behavior and crowdsourcing shows how fragile Twitter is and what would be lost with the platform’s demise.

Eric Smalley, Science + Technology Editor • conversation
Dec. 21, 2022 ~9 min

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