Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.

From ‘Breaking Bad’ to James Bond, certain chemicals are popular options for characters looking to achieve nefarious ends.

A new film changes its story based on the emotions expressed by the viewer.

Surely, it can't be fun to watch others play games you can play yourself? The hundreds of hour people spend on live-streaming platform Twitch would suggest otherwise.