Nobel Prizes, election outcomes and sports championships – prediction markets try to foresee the future

Buying and selling stocks – with real or play money – is a way to harness the wisdom of the crowd about questions like who is going to win a competition.

Daniel O'Leary, Professor of Accounting and Information Systems, University of Southern California • conversation
Sept. 28, 2022 ~8 min

Liz Truss's energy plan freezes bills – but leaves dysfunctional market intact

Truss heads off imminent crisis while storing up problems for the long term.

Michael Grubb, Professor of Energy and Climate Change, UCL • conversation
Sept. 8, 2022 ~8 min


Our phones may drive us to buy custom products

A new study shows that consumers gravitate toward custom, rare, or special products when they are engrossed in their phones.

Eric Hamilton-Florida • futurity
Aug. 23, 2022 ~4 min

Energy crisis: why French households are largely protected from soaring costs while British families struggle

Britain’s households are facing a cold winter but its power market could learn something from neighbouring systems to avert a crisis

Renaud Foucart, Senior Lecturer in Economics, Lancaster University Management School, Lancaster University • conversation
Aug. 12, 2022 ~9 min

Cigarette advertising aggressively targets kids in low- and middle-income countries, a new study finds

In places around the world that lack restrictions to combat the problem, tobacco companies are using marketing strategies aimed at children, like displaying tobacco products at kids’ eye level.

Jennifer Brown, Researcher in Public Health, Johns Hopkins University • conversation
Aug. 10, 2022 ~5 min

Fast fashion: why your online returns may end up in landfill – and what can be done about it

Fashion has a notorious environmental footprint, and long-standing fast fashion marketing practices are exaggerating this further.

Patsy Perry, Reader in Fashion Marketing, Manchester Metropolitan University • conversation
Aug. 4, 2022 ~7 min

Misleading ‘natural’ cigar labels are on the rise

More cigar brands are using potentially misleading descriptors, such as natural" on their packaging, new research shows.

Patti Verbanas-Rutgers • futurity
June 9, 2022 ~3 min

Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers

New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.

John Costello, Assistant Professor of Marketing, University of Notre Dame • conversation
May 12, 2022 ~5 min


Different social posts engage loyalty program members

New research clarifies how loyalty programs affect customers' engagement with a company's social media.

Matt Shipman-NC State • futurity
May 10, 2022 ~7 min

‘Copycat’ cannabis edibles pose a risk to kids

Some cannabis edibles look so much like candy, even adopting similar names and using the same cartoon characters, they pose a real risk to kids.

Rachel Harrison-NYU • futurity
April 19, 2022 ~5 min

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