The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

During scrolling, the brain processes visuals quickly not critically, making it easy to miss details that reveal a fake. As technology advances, slow down, look closer and think critically.

Many top drivers report feeling like they drive in slow motion.

Black doesn’t appear in the visible spectrum of electromagnetic radiation. So why do we still see it?

In moments of high emotion we lose track of time.

Researchers showed people pictures of knots and asked them to point to the strongest one. They couldn't. Can you?

Philosophers have been debating whether we need conditioning to link information from different senses for centuries.

What's behind doctors in telehealth video visits can sway how patients feel about the care they receive, research finds.

Something to bear in mind if you find yourself swiping through profiles on a dating app later today.